Online Course
Build a Scalable Outbound Engine
Today's outbound isn’t about sending more. It’s about targeting better, timing smarter, and using systems that actually scale.
You’ll learn how to build a lean, modern prospecting engine using email, LinkedIn, and cold calling without bloated tech stacks or spammy tactics. You’ll walk away with a step-by-step framework for finding the right accounts, crafting offers buyers respond to, and automating repetitive work so you can focus on conversations that convert.
Whether you’re an SDR, AE, founder, or sales leader, this course gives you a practical system you can use immediately to generate real pipeline.
What’s inside the course
Introduction
Meet Jed, founder of Practical Prospecting
What to expect
A quick breakdown of each chapter
How to build your ICP and TAM
Create a master list of every company in your Total Addressable Market (TAM).
Email Infrastructure & Lean Stack
Build an email infrastructure that ensures high deliverability and avoids spam
Offer Creation
Learn how to structure offers that build trust, spark curiosity, and earn responses
Messaging
Create the only two types of emails you need (Value Emails and Bump Emails)
LinkedIn Outreach
Learn how to setup LinkedIn outreach campaigns that aren't spammy
Cold Calling
Learn how to focus on warm leads using parallel dialers and waterfall enrichment
Testing, Metrics & Iteration
We'll show you how to test, troubleshoot, and scale campaigns that win
Automation & Workflows
See the core automations Jed uses in his agency
Conclusion
About Jed
From SDR to Outbound Architect
I’m Jed Marley, Founder and CEO of Practical Prospecting. Over the last several years, I’ve helped 60+ B2B companies build lean, scalable outbound engines that generate consistent pipeline.
I started my career as an SDR at PandaDoc, where we scaled the outbound team from 1 to 26 reps and helped drive 40x outbound revenue growth during the company’s rise to unicorn status. I later built the outbound function from scratch at Mailshake before launching Practical Prospecting.
Everything I teach in this course comes directly from the systems and frameworks I use with clients today—no hacks, no trends, just repeatable top-of-funnel execution that works across industries.
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