Will's B2B Prospecting Course
overview
DEEP DIVES ON ALL FACETS OF OUTBOUND
3-Hours of Densely Edited Video Content
Broken Down in 18 Easy to Consume Chapters
Learn How to Craft Messaging That Resonates
Walkthroughs and Examples of How to Find Great Fit Leads
In-Depth Masterclasses on All Outbound Channels
Lifetime Access
Who It's for
Full Time Prospectors (SDRS/BDRS) looking to exceed their qualified meeting goals
Full Cycle Account Executives looking to source their own pipeline
Sales Leaders & Enablers looking to pass on excellent sales knowledge to their team
What you will learn
The full list of topics in this course are:
1. Prospecting Basics
- Why everyone should prospect
2. Messaging
- Ditching the lame pitch
- Building a compelling value prop
- Breaking through the noise & buyer's defenses
3. List Building
- Identifying your "Ideal Customer Profile"
- How to maintain a healthy lead list
- Making use of triggers for scaled outreach
4. LinkedIn Sales Navigator Masterclass
- Finding leads no one else can
- Using advanced search functionality
- Making use of account searches to layer in triggers
- Hacks and secrets
5. Cold Calling
- Overcoming phone fear
- Nailing your cold call opener
- Having a hook worthy reason for your call
- What questions to ask
- When to book the meeting
6. Objection Handling
- Avoiding objections
- Handling knee jerk objections
- Understanding the REAL objection
7. Voicemails
- Leaving voicemails that aren't a waste of time
8. Cold Emails
- Cold email deliverability
- Subject Lines and preview text
- Email formatting and mistakes
- The body of you cold email + OPSA framework
- Follow up emails
- 10 cold email & follow up templates
9. Video Prospecting
- When to make use of video in sales
- Tips for showing up great on camera
- Talk track for your prospecting videos
10. Sequences/Cadences
- Sequences best practices / tips
- 2-week cadence template
11. Referrals
- When & how to ask for referrals
12. Elevator Pitches
- How to tell people what you do
- How to tell people what your product does
13. Events
- Event preparation
- Working a trade show booth
- Attending networking events
- Event survival tips
14. Inbound Leads
- Meeting/demo requests
- Marketing generated content leads
15. Preventing No Shows
- How to avoid no shows
- What to do if you get no showed
16. Pattern Interrupts
- Personalizaiton
- Gifting
- Memes/GIFs
17. Using Tech
- My prospecting tech stack
18. Time Management
- Time blocking and task management
19. Staying Motivated
- Avoiding burnout & stress
- Staying motivated in sales
The course is designed to be consumed via video but is also provided in written format for easy consumption.
Total word count: 20,000
Total duration: 2 hours 57 minutes
Total slides/visuals: 200
Leslie's Hot Take
Will is electric!
You can’t help but want to jump head first into prospecting after this course and you will feel like you can conquer any objection you face. It covers all aspects of selling a-to-z. I really appreciate the way Will lays out sales concepts to help remove the barrier of getting started. If you are responsible for generating your own deals, and you like your sales with a good helping of humor, this course is packed with quick paced action plans, fun tips, and it is the best mashup of education and entertainment on the market.
Leslie Douglas
VP of Sponsor Sales, Host
What people are saying
I have never laughed so hard in a sales course. Ever. It’s Will in all his glory. Rapid fire great tips and practical advice in a hilarious delivery that only he does this well. But if you have kids in the room, put on those earbuds 😂
Stephanie White
Sales Enablement at Loopio
Will Aitken's course on sales is one of the amusing and actionable courses I've taken in a long time. Its not just good, its also comprehensive and covers everything from prospecting to time management. Super refreshing and easy to follow.
Will McGhee
There's so much advice on LinkedIn, it's hard to find what you need or figure out what's right on wrong. This course put everything prospecting related in one place that's easy to consume. Will makes use analogies to make it easy to understand
Kyle Delperdang
Enterprise BDR at Amperity
Meet your instructor
Meet your instructors
Will Aitken is a sales coach and content creator with over 8 years of sales experience. Having sold poorly for the first half of his career his eyes were finally opened by great training & management. He's now on a mission to help other sellers have that same lightbulb moment through his training & content.
Buying for your team can be hard. Please schedule a call with Leslie to signup your team or hear about our other courses.
