About us

Build a big fat pipeline

Sell Better provides the tools that empower you master the craft of sales.

Every day we go live with sales pros to talk about what's working in sales right now. Don't have time to show up live- watch the replay, view our free courses, or download guides and templates.

Our Talent

Leslie Douglas
VP of Sponsorships
Sell Better
James Buckley
Content Creator & Host
Sell Better
Jed Mahrle
Founder
Practical Prospecting
Will Aitken
Founder
Will Aitken
Jason Bay
Founder & CEO
Outbound Squad
Sara Uy
Founder
SellingSara
Devin Reed
Founder
The Reeder
Gabrielle “GB” Blackwell
Account Executive
Common Room
Tom Alaimo
Founder
TA Sales
Jen Allen-Knuth
Founder
DemandJen
Brian LaManna
Enterprise AE
Gong
Florin Tatulea
Head of Sales Development
Common Room
Sarah Brazier
Co-Founder
Dimmo
Lindsey Boggs
CEO
LFB Consulting

Our team

Kevin Johnson
Director of Events and Operations
Kevin Johnson
Director of Events and Operations

Our vision

Mission
Our mission is to build the largest, the most vibrant, vocal, and diverse community of sales professionals in the world.
Purpose
Our purpose is to ignite a lifelong passion for growth in you across all aspects of your professional, financial, and personal life.
Values
01

Progress over perfection. Commitment to bettering yourself creates lasting success and personal fulfillment. It’s a lifelong, never-ending journey.

02

Personal growth begets financial growth. Money doesn't buy happiness, but it does make life easier. We're capitalists with souls—we like money, but not at the cost of personal happiness.

03

We follow the evidence. We trust our experience, but we double down with data to avoid making decisions based purely on emotions or “feels”.

04

Commitment to constructive conversation. We never pretend to have all the answers, or that we'll always agree—but we'll never stop exploring new ideas and asking questions.

05

Time is priceless. We value time too much to waste it. We strive to be highly impactful and efficient in everything we do.

06

1% better every day. We believe the path to mastery lies not in victory over others, but in competing with yourself by striving to be better today than you were yesterday.

We do things a little differently!

Follow us @sellbetter.xyz to stay up to date with our team.