About us

The odds are stacked against sales professionals.

Demands are high, quota is higher, competition is relentless—and few sellers have received any formal sales education.

JB Sales was founded by John Barrows over twelve years ago in response to the complete lack of formal education for the #1 global profession. 

Since then, we’ve been in the business of providing corporate training designed to place teams in the top 1% of their industry…

But the game has changed. And it’s changed us, too.

We realized corporate training doesn’t go far enough to serve the individual as well as it does the corporation.

We’re on a mission to fix that.

Alongside our existing training programs, we saw the opportunity to give a voice and a platform to the next generation of revenue professionals.

Sell Better is the next chapter.

Helping salespeople sell better has always been at the core of what we do. Now it’s who we are.

Our Team

John Barrows

Founder, Chairman

John Barrows

Founder, Chairman

John Barrows

Founder, Chairman

Chris Merrill

Managing Partner

Chris Merrill

Managing Partner

Chris Merrill

Managing Partner

Meghan Forgione

Managing Partner

Meghan Forgione

Managing Partner

Meghan Forgione

Managing Partner

Leslie Douglas

Dir. of Sales Training

Leslie Douglas

Dir. of Sales Training

Leslie Douglas

Dir. of Sales Training

Meg Holsinger

Dir. of Customer Success

Meg Holsinger

Dir. of Customer Success

Meg Holsinger

Dir. of Customer Success

Shelly Gupta Correa

Dir. of Sales Training

Shelly Gupta Correa

Dir. of Sales Training

Shelly Gupta Correa

Dir. of Sales Training

James Buckley

Host, Content Creator

James Buckley

Host, Content Creator

James Buckley

Host, Content Creator

Adrian Cea

Host, Content Creator

Adrian Cea

Host, Content Creator

Adrian Cea

Host, Content Creator

Kelly Driscoll

Head of Sponsorships

Kelly Driscoll

Head of Sponsorships

Kelly Driscoll

Head of Sponsorships

Suzanne Brosnan

Creative Director

Suzanne Brosnan

Creative Director

Suzanne Brosnan

Creative Director

Dan Moran

Director of Editorial Content

Dan Moran

Director of Editorial Content

Dan Moran

Director of Editorial Content

Kevin Johnson

Head of Events

Kevin Johnson

Head of Events

Kevin Johnson

Head of Events

Jules Kun

Dir. of Social Media

Jules Kun

Dir. of Social Media

Jules Kun

Dir. of Social Media

CJ Pixton

Head of YouTube

CJ Pixton

Head of YouTube

CJ Pixton

Head of YouTube

Charles White

Account Based Marketing

Charles White

Account Based Marketing

Charles White

Account Based Marketing

Richard Banfield

Advisor

Richard Banfield

Advisor

Richard Banfield

Advisor

Jed Mahrle

Creator, Advisor

Jed Mahrle

Creator, Advisor

Jed Mahrle

Creator, Advisor

Vicki Stepherson

Events Manager

Vicki Stepherson

Events Manager

Vicki Stepherson

Events Manager

Maria Merchan

Events Manager

Maria Merchan

Events Manager

Maria Merchan

Events Manager

Our Vision

Values
Mission

Our mission is to build the largest, the most vibrant, vocal, and diverse community of sales professionals in the world.

Purpose

Our purpose is to ignite a lifelong passion for growth in you across all aspects of your professional, financial, and personal life.

Values

01

Progress over perfection. Commitment to bettering yourself creates lasting success and personal fulfillment. It’s a lifelong, never-ending journey.

02

Personal growth begets financial growth. Money doesn't buy happiness, but it does make life easier. We're capitalists with souls—we like money, but not at the cost of personal happiness.

03

We follow the evidence. We trust our experience, but we double down with data to avoid making decisions based purely on emotions or “feels”.

04

Commitment to constructive conversation. We never pretend to have all the answers, or that we'll always agree—but we'll never stop exploring new ideas and asking questions.

05

Time is priceless. We value time too much to waste it. We strive to be highly impactful and efficient in everything we do.

06

1% better every day. We believe the path to mastery lies not in victory over others, but in competing with yourself by striving to be better today than you were yesterday.

We do things a little differently!

Follow us @sellbetter.xyz to stay up to date with our team.
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