Arthur is the Director of Content, Community & Partnerships at Aligned, where he helps B2B companies sell the way buyers want to buy. After excelling as a top sales rep at multiple companies, he transitioned to marketing, driven by a passion for understanding the modern B2B buying journey. His experience in sales has provided him with a deep understanding of buyers’ needs, and he is now focused on creating marketing experiences that empower them to find better solutions. At Aligned, Arthur designs strategies to educate the market on buyer enablement, helping companies support modern buyers and create a culture of co-selling.
Outside of work, Arthur enjoys watching sports, especially football, soccer, and basketball, competing in fantasy football leagues, improving his chess game, and staying fit.