Arthur Castillo

Head of Community & Customer Marketing

Storylane

Arthur Castillo is the Head of Community and Customer Marketing at Storylane, the interactive product demo platform. A former quota-carrying sales rep turned B2B marketer, he is known for customer-led growth. That means bringing customers into the sales process through reference calls, referrals and community, not just featuring them in case studies.

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Before Storylane, Arthur went from AE to building Chili Piper's field marketing function from scratch and later led dark social and evangelism there. He also directed content, community, and partnerships at Aligned and founded ModernGTM to help B2B SaaS teams adopt buyer-first go-to-market. He helps sellers and marketers make it easier for buyers to buy.

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