Carol is a GTM coach and sales advisor trusted by over 100+ YC founders and early-stage sales teams to de-risk their path to $1M+ in ARR. From cold-calling goat cheese to co-founding a beverage brand (acquired), to scaling and exiting high-growth SaaS startups, she’s spent 15+ years in the trenches of startup sales, making the mistakes, building the motions, and now helping others skip the trial-by-fire.
She specializes in turning chaotic early-stage sales into a predictable, scalable GTM engine. Carol works side-by-side with founders to clarify ICPs, build repeatable sales processes, and hire and train their first reps. Her no-BS approach blends deep sales experience with founder empathy, giving startups the structure and confidence they need to scale to Series A and beyond—with way less guesswork.