Darryl Bassett

Darryl Bassett is the Manager of Sales Development at FranConnect, the franchise management platform, where he leads the team turning cold outreach into qualified pipeline. He got his start as a personal trainer with no sales background at all, and that outsider's path shaped how he coaches reps today: master the fundamentals, then get one percent better every day.

‍

Before FranConnect, Darryl built sales development teams at Monograph, Level Access, and Pattern89, and he runs his own consultancy, High Level Sales Development, on the side. Demandbase named him one of the Top 100 B2B Sales Influencers to follow. Darryl brings the Sell Better audience a grounded, no-hype approach to prospecting, built on consistency and the belief that discipline beats talent over time.