David Hester

David is the Co-Founder & CEO of Service 2 Software, where he helps people land their dream jobs, conquer real challenges, and drive performance through the power of marginal gains. With a heart for service and a mind for growth, he’s passionate about building systems that lead to meaningful transformation—one intentional step at a time.

As a founder, leader, and coach, David thrives at the intersection of people and performance. He works alongside some of the coolest individuals, guiding them through pivotal career moves and personal breakthroughs with a mix of strategy, support, and purpose.

A follower of Christ and believer in servant leadership, David brings his values into everything he builds. Outside of work, you’ll find him encouraging others, sharing what he’s learning, and staying grounded in faith, family, and growth.