Eric Nowoslawski

Eric is the Founder of Growth Engine X and a Clay Expert, specializing in direct response outbound lead generation. He helps businesses build predictable revenue pipelines using cold email strategies.

By leveraging over 20 databases, Eric merges Firmographic, Technographic, and Persona data to create highly targeted playbooks in collaboration with clients. He emphasizes the importance of understanding a company’s Total Target Addressable Market (TAM) and teaches sales teams how to score that market to find the companies with the greatest pain points and the most need for their solutions.

Eric advocates for using public indicators such as open job data, employee growth, social media trends, web traffic, new product launches, employee sentiment, and tech investments to identify these opportunities. He empowers sales teams to embrace technology, increasing efficiency and enabling employees to achieve more with less.