Hans Dekker

Hans Dekker is a founder and go-to-market consultant who helps B2B teams build AI-powered systems that book more meetings without wrecking sender reputation. He is also the creator of ClayMBA, the top-rated course on Clay, the tool sales teams use to research, enrich, and personalize outbound at scale.

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Over ten years in outbound, Hans founded and sold Lyne.ai, an AI tool for personalized cold email, and has worked with more than 200 B2B teams, including Reddit, MarketerHire, and Wiza, where he was first hire and Head of Growth. An early OpenAI partner who fine-tuned custom models before most people knew what that meant, he shows sellers how to combine Clay, AI, and clean process into pipeline that converts.