Jānis Plūme is the CEO of Outbound Pros, a B2B outbound agency that builds scalable outbound systems for companies that want predictable pipeline without depending on inbound alone. Based in Riga, Latvia, he designs and runs programs that combine prospecting, cold email, and messaging strategy to put teams in front of qualified buyers.
Jānis runs his agency with 60 AI agents and writes about LinkedIn outreach for Salesforge, where he has also gone live with founder Frank Sondors to break down the tactics driving replies. He helps sellers target the right signals, lead with value, and turn outbound into a reliable growth channel.