Jon Selig

Jon is the founder of "Comedy Writing for Revenue Teams," where he helps B2B sales teams and marketers improve their messaging through humor and storytelling. He believes that most B2B messaging is inauthentic, full of jargon, and fails to connect with prospects. By using humor, Jon helps sales reps and marketers better understand their target audiences, craft attention-grabbing messages that build trust, and repurpose that humor across multiple channels.

Jon’s approach teaches how to use comedy writing to gain a deeper insight into the problems prospects face and develop messaging that resonates. His unique method involves applying humor to sales techniques, which helps build emotional connections with prospects and leads to better conversations. He offers training, workshops, and "Humor-as-a-Service" to provide sales teams with relevant humor adapted to 15-20 outreach channels.

Jon has worked with companies like Broadcom, Microsoft Canada, Zoho, TrustArc, and many others. Through his efforts, he empowers sales and marketing teams to start more meaningful conversations and create memorable, impactful connections with their prospects.