Jonathan Mahan

Jonathan is the Founder of The Practice Lab, where he’s reimagining sales training through the lens of performance science. By helping reps build real-world instincts, not just knowledge. He’s empowering teams to sell with confidence under pressure.

With a lifelong passion for sales and an even deeper reverence for the natural world, Jonathan blends professional excellence with personal purpose. By day, he's driving the next evolution of sales enablement. By evening, he’s a hobby permaculturist, raising chickens, turning compost, and learning (sometimes the hard way) how to live more sustainably.

A proud dad of three, Jonathan is on a mission to leave the sales profession and the planet, a little better than he found them.