Kaitlin Sanders

As an Account-Based Experience (ABX) expert, Go-To-Market (GTM) strategist, and B2B SaaS architect, she brings over a decade of digital marketing expertise to drive growth in the SaaS domain. Her approach is rooted in leveraging AI and data storytelling, transforming complex data into actionable marketing strategies. Her diverse experience across B2C and B2B sectors is complemented by a deep understanding of customer experience (CX). These insights are crucial in influencing product roadmaps, ensuring they are closely aligned with customer needs and market trends. This focus on CX not only drives product innovation but also ensures sustained customer engagement and satisfaction.