Samantha Leon

Samantha Leon is Vice President of Go-to-Market at Zipcio. She is a growth marketer whose work spans product marketing, content strategy, pipeline, and brand, and she is known for building AI into B2B marketing to get to sharper research and clearer positioning.

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Samantha has spent nearly a decade in B2B marketing on agency and in-house teams, including roles at a Top 10 US B2B marketing agency and a three-time AdAge Agency of the Year, with clients like Microsoft, H&R Block, and Hewlett-Packard. She also holds an MFA in Creative Writing from Florida International University. She helps sellers and marketers turn complex products into messaging buyers actually understand.