Samantha Novak-Federmeyer

Samantha Novak-Federmeyer leads go to market at SuperSend, helping teams turn cold outbound into a reliable, scalable growth channel. She blends strategy and execution, shaping positioning and campaigns while building the systems that keep high volume outreach deliverable, measurable, and controlled.

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She is also a clear voice in GTM Engineering, teaching teams how to design signal based loops, connect data and tools with automations, and run weekly experiments that prove real pipeline impact. Her playbooks cover list quality, sender setup, follow up strategy, and building outbound motions that earn attention in crowded inboxes.