Yael Morris

Yael Morris is the Founder and CEO of Decode Insights, where she helps GTM teams uncover the real reasons prospects say “no,” deals stall, and customers churn through third-party customer interviews.

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Her work focuses on interviewing closed-lost, churned, and existing customers to surface true value drivers, unmet expectations, and the moments that actually influenced the decision.

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Yael brings a sales-first background and built her approach after seeing how often dashboards explain what happened but miss the “why” that sharpens messaging, discovery, and win-back strategies