Portfolio-level thinking. Once aclient has 4+ active campaigns, the question isn't "is this oneworking?" — it's "which ones deserve more budget and which shoulddie?" This prompt looks across the full set, flags scaling opportunitieswhere TAM allows, recommends pauses on campaigns with 1,000+ sends and notraction, and calls out cannibalization when two campaigns target similaraudiences.
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Prompt
Compare campaign performance across a client's full portfolio
Look across all active campaigns and get clear calls on what to scale, pause, or iterate — one recommendation per campaign.
Other
Explanation
What this prompt does
How to use
Getting the most out of it
Before you start
- Performance data for every active campaign under one client
- Volume sent per campaign — the prompt won't recommend pausing under 1,000 sends
Steps
- Copy the prompt into your AI tool.
- Replace [client] with the client name and [paste all campaign stats] with full data for every campaign.
- Run it. You'll get one recommendation per campaign — scale, pause, or iterate.
- Cross-check the scale recommendations against TAM. If you're already near saturation, don't scale.
- Action the pauses first — they free up sending capacity for the scale plays.
The prompt
Copy, paste, ship
Prompt
Here's the performance data for all active campaigns for [client]:
[paste all campaign stats]
Look across the full portfolio and tell me:
1. Which campaign is outperforming -- is there enough TAM left to scale it?
2. Which campaigns are underperforming after 1,000+ sends and should be
paused or iterated?
3. If one campaign is dramatically outperforming another targeting a similar
audience, recommend pausing the weak one and scaling the winner.
Be direct. One recommendation per campaign.
