Portfolio-level thinking. Once a client has 4+ active campaigns, the question isn't "is this one working?" it's "which ones deserve more budget and which should die?" This prompt looks across the full set, flags scaling opportunitieswhere TAM allows, recommends pauses on campaigns with 1,000+ sends and notraction, and calls out cannibalization when two campaigns target similaraudiences.
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Prompt
Compare campaign performance across a client's full portfolio
Look across all active campaigns and get clear calls on what to scale, pause, or iterate (one recommendation per campaign).
Other
Explanation
What this prompt does
How to use
Getting the most out of it
Before you start
- Performance data for every active campaign under one client
- Volume sent per campaign — the prompt won't recommend pausing under 1,000 sends
Steps
- Copy the prompt into your AI tool.
- Replace [client] with the client name and [paste all campaign stats] with full data for every campaign.
- Run it. You'll get one recommendation per campaign: scale, pause, or iterate.
- Cross-check the scale recommendations against TAM. If you're already near saturation, don't scale.
- Action the pauses first - they free up sending capacity for the scale plays.
The prompt
Copy, paste, ship
Prompt
Here's the performance data for all active campaigns for [client]:
[paste all campaign stats]
Look across the full portfolio and tell me:
1. Which campaign is outperforming -- is there enough TAM left to scale it?
2. Which campaigns are underperforming after 1,000+ sends and should be
paused or iterated?
3. If one campaign is dramatically outperforming another targeting a similar
audience, recommend pausing the weak one and scaling the winner.
Be direct. One recommendation per campaign.
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