Most campaign post-mortems produce a list of 10 things to fix and zero clarity on what to do Monday morning. This prompt forces a single diagnosis: deliverability, messaging, or audience. It walks through the reasoning against three benchmarks (reply rate, positive reply rate, leads per positive reply) and ends with one specific next action, not a wish list.
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Prompt
Diagnose an underperforming campaign
Paste live campaign stats and get a clear diagnosis (deliverability, messaging, or audience) plus one specific next action.
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Explanation
What this prompt does
How to use
Getting the most out of it
Before you start
- Campaign stats: reply rate, open rate, positive reply rate, total leads contacted
- The campaign should have at least 1,000 sends for the diagnosis to be meaningful
Steps
- Copy the prompt into your AI tool.
- Replace [paste stats] with the full campaign metrics.
- Run it. You'll get a diagnosis plus reasoning against the benchmarks.
- Take the single recommended action. Don't pile on 5 other changes at the same time.
Wait 500-1,000 sends, then re-run the prompt to see if the issueshifted.
The prompt
Copy, paste, ship
Prompt
Here's the data for a campaign that's underperforming:
[paste stats -- reply rate, open rate, positive reply rate, leads contacted]
Benchmarks:
- Reply rate target: 1%+
- Positive reply rate target: 10%+ of replies
- Leads per positive reply: under 1,000
Diagnose the problem. Is this a deliverability issue, a messaging issue,
or an audience issue? Walk through your reasoning, then give me one specific
next action -- not a list of 10 things.
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