3 Ways to Build a Sales Process Reps Follow

Building a solid SDR process is the easy part. Getting reps to follow it consistently, after onboarding ends and the manager stops watching, is where most programs fall apart.

Ahmed Abdel-Raouf and David Wilkins break down how to design a process that earns adoption instead of just demanding it, and how to reinforce it through coaching without micromanaging.

You'll learn how to identify where your current process is breaking down, which habits to install first, and how to use data and activity metrics to coach behavior rather than just outcomes.

If your team knows the process but isn't following it, this is the session that changes that.

What You'll Learn:

• How to audit your current process and spot the gaps that top-rep performance is hiding
• A framework for building a minimum viable SDR process that reps understand and use
• Coaching techniques to keep reps on process without killing autonomy or creating a policing dynamic