ABM Beyond the Buzz: The Tactics Your Revenue Engine is Missing

Account Based Marketing (ABM) is everywhere, but most marketers are still stuck in disconnected plays and generic execution.

For the first session of the Pipeline x Playbook series, we’re cutting the fluff and showing you how teams are generating more revenue from their ABM motion.

Jarod Luedecker, Account-Based Marketing Manager, from ZoomInfo, is breaking down what it takes to run effective ABM strategies. From orchestration to targeting to performance tracking, he’s covering every step that separates top-performing teams from the rest.

If your ABM strategy still feels more like a buzzword than a business driver, this one’s for you. You’ll leave with practical ways to build, scale, and measure a proper ABM program.

What You'll Learn:

• Key ABM hacks you’re probably not using
• Strategies to target and prioritize accounts using firmographics, intent, and real engagement signals
• Ways to track performance with metrics that go beyond clicks and MQLs