Building Audiences That Buy: Using Smart Segmentation and Scalable Personalization

Inbound is cooling, paid channels are flattening, budgets are tightening, and “spray-and-pray” is officially dead.

The next wave of revenue will come from marketing teams that know exactly who to contact, why they care, and when to engage.

In this Market Better session, B2B strategist Pam Didner, will lead an interactive workshop on how to turn the data already in your CRM, marketing automation, and intent tools into curated audience segments that convert.

You’ll also walk away with Pam’s downloadable worksheet, ready-to-run audience recipes, and a repeatable process to make outbound your next growth engine.

What You'll Learn:

• Practical methods to identify and build target audiences
• The key differences between personalization and segmentation
• How to combine engagement signals with other inputs for precise “in-market” targeting
• Ways to apply personalization across campaigns without overcomplicating workflows