How Jason Bay Handles the Toughest Sales Objections

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Show notes

Resistance is expected in sales. But it doesn’t have to be a game-stopper.

In this Sell Better show, Jason Bay will review top tips and strategies for objection handling from his free course (dropping later this month) so you can step into the ring of fire with tough prospects.

Here you’ll learn how to overcome resistance, disarm defensiveness, and get a sneak peek into the groundbreaking EVO framework.

What You'll Learn:
  • Common objection handling mistakes
  • Tips for spotting a prospect's true challenges
  • A peek inside the EVO Framework and how to use it


Leslie Douglas
Leslie Douglas
Leslie Douglas
Head of Sales Programming
Sell Better
Jason Bay
Jason Bay
Jason Bay
Founder & CEO
Outbound Squad