Personalization vs. Relevance: Find Out Which to Use in Cold Emails

Two things that work best in cold email outreach: relevance and personalization.

But do you know how to choose which one to use?

Some experts say relevance is more important, but others insist that personalization is what matters most. We brought in two experts, one from each side of the fence.

Learn how to write personalized and relevant emails, steal their real-world examples, and hear their take on what is important to include in every message.

What You'll Learn:

• Key differences between relevance and personalization
• How to pick and apply the best approach
• Real-world examples for both approaches