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Feb 11
Wed
12:00 pm
How Top Sellers Turn Cold Calls Into Meetings
James Buckley
Sara Uy
Jackie Varrichio
About

Modern cold calling is about earning attention quickly, not sounding impressive.

James Buckley is joined by Sara Uy and Jackie Varrichio to break down how top performers are rebuilding their cold calling approach when buyers are busy and noise is high. This show focuses on clarity, relevance, and signal led outreach that earns time fast.

You will learn how to prepare for calls in minutes, open with confidence in the first ten seconds, and transition into questions that actually move conversations forward. Sara and Jackie will share real talk tracks, call structures, and objection responses that work right now, not outdated best practices.

By the end of the show, you will walk away with a fresh cold calling approach you can apply immediately, including how to follow up after calls, when to leave voicemails, and how to keep deals moving across call, email, and LinkedIn.

What You’ll Learn: 

  • How to use signal led openers and fast research to earn attention
  • Cold call structures for opening, discovery, objections, and low friction meeting asks
  • Simple follow up plays after calls that keep momentum without sounding automated
Our partners
Feb 12
Thu
12:00 pm
How to Use Intent Signals to Book More Meetings
Will Aitken
Michael Saruggia
About

Most sellers are chasing intent signals that create noise instead of pipeline.

Will Aitken is joined by Michael Saruggia to break down what intent actually is, what it is not, and why so much third-party intent data misleads reps. This show focuses on separating real buying signals from activity that looks interesting but goes nowhere.

You will learn how to validate whether a signal reflects true buying motion using a simple credibility checklist, and how to apply industry knowledge to make signals meaningful. Michael will walk through where real intent comes from, including first-party data, unique triggers, and observable behavior that points to change.

By the end of the show, you will leave with a practical method to turn intent into outbound plays you can run immediately. You will know how to answer why this prospect, why now, and why you, plus how to follow up and switch channels when a strong signal does not get a response.

What You’ll Learn: 

  • How to tell real buying intent from weak or misleading signals
  • A simple framework to turn intent into a clear reason to reach out
  • Outbound and follow-up plays to activate intent across email, phone, and LinkedIn
Our partners
Feb 18
Wed
12:00 pm
Sales Navigator AI Features Every Seller Should Use
James Buckley
Veronica Rivero
About

AI isn’t here to replace salespeople, it’s here to make them sharper, faster, and more effective.

In this show, Veronica Rivero from LinkedIn will show you how to unlock the full potential of Sales Navigator’s newest AI features: Account IQ, Message Assist, and the brand-new Sales Assistant.

You’ll see how these tools can help you identify opportunities faster, tailor your outreach to what buyers actually care about, and remove time-consuming admin work from your day.

Whether you’re prospecting for new logos or growing existing accounts, you’ll learn how to use AI to keep your pipeline full and your deals moving forward.

What You'll Learn:

  • How to use AI inside Sales Navigator to uncover insights that guide smarter outreach
  • Ways to personalize your messaging with Message Assist for better response rates
  • Proven workflows to boost productivity and accelerate deal cycles
Our partners
Feb 19
Thu
12:00 pm
The Top Discovery Questions to Close More Deals
James Buckley
Yael Morris
Celeste Berke Knisely
About

Most discovery calls stall because buyers stay safe, vague, and noncommittal.

James Buckley is joined by Yael Morris and Celeste Berke Knisely to break down why deals are really lost in discovery and which questions actually move buyers toward a decision. This show focuses on getting past surface level answers and uncovering what makes change necessary now.

You will learn how to ask uncomfortable but credible questions, quantify the cost of inaction, and uncover how decisions are truly made inside an account. Yael and Celeste will share repeatable question paths that turn vague responses into decision grade insight and build a clear case for change.

By the end of the show, you will leave with discovery questions you can use immediately to surface urgency, expose real priorities, and drive a next step with purpose instead of another stalled follow up.

What You’ll Learn: 

  • How to break through vague answers and uncover what buyers are protecting
  • How to build urgency by quantifying the cost of inaction during discovery
  • How to uncover decision dynamics and end discovery with a clear next step
Our partners
Feb 24
Tue
12:00 pm
Write Cold Emails That Get Replies
James Buckley
Akshaya Ravi
Richard Illingworth
About

Most sales emails fail because they try to do too much and end up getting ignored or filtered.

James Buckley is joined by Richard Illingworth and Akshaya Ravi to break down the cold email frameworks that are actually working right now. This show focuses on how inbox behavior has changed, what hurts deliverability, and why simpler emails with clear structure outperform clever templates.

You will learn the difference between writing a good email and sending a deliverable one. Richard and Akshaya will walk through practical habits sellers control, plus proven frameworks that make emails easy to read, easy to reply to, and easy to adapt across personas and signal strength.

By the end of the show, you will walk away with clear cold email frameworks you can use immediately, including how to follow up without sounding automated and how to turn outreach into conversations that build real pipeline.

What You’ll Learn: 

  • Cold email frameworks that earn attention from busy buyers and drive replies
  • Follow up and personalization tactics that scale
  • How to improve deliverability and avoid common mistakes that hurt inbox placement
Our partners
Feb 25
Wed
12:00 pm
How to Run Multi-Channel Prospecting That Converts
James Buckley
Charlotte Lloyd
Donald Kelly
About

Most sellers say they are multi-channel, yet prospects still ghost them.

James Buckley is joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframes multichannel as a coordination problem, not a volume problem.

You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.

By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.

What You’ll Learn: 

  • How to coordinate email, calls, LinkedIn, and other channels into one system
  • How to choose the right channel first using signals instead of habit
  • How to restart stalled conversations using pattern interrupts across channels
Our partners
Feb 26
Thu
12:00 pm
How to Use Buying Signals to Build More Pipeline
James Buckley
Jonathan Gardner
About

Are you putting in the work every day but still unsure if your pipeline is growing the way it should? For many sellers, pipeline stalls not because of effort, but because it is unclear which accounts actually deserve attention.

We will break down how strong sellers consistently create pipeline through disciplined account selection, focused outreach, and consistent follow through. You will see how top reps decide where to spend their time, prioritize the right accounts, and use signals to guide daily execution without adding noise.

You will leave with a clear and repeatable way to decide exactly which accounts deserve your time today, this week, and this month, along with pipeline plays you can run immediately without changing your tech stack, adding new channels, or relying on more volume.

What You’ll Learn: 

  • A simple way to prioritize accounts that actually drive pipeline so you know exactly who deserves your time today, this week, and this month.
  • How to use buying signals without overcomplicating your workflow so effort stays focused on high potential accounts instead of busy work.
  • The daily and weekly pipeline motions top SMB reps run themselves to create consistent momentum even when inbound and marketing support are light.
Our partners

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