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Dec 3
Wed
12:00 pm
Cold Calling in December: Timing, Tone, and Tactics That Win
James Buckley
Mesha Wright
Matt Banks
About

December might be slow for some sellers, but not for the ones who know how to adapt.

We shared proven cold-calling tactics for the holiday season: how to adjust your timing, tailor your tone, and keep energy high when most people are winding down.

Get creative plays that work during the holidays, tips to strike the right balance between urgency and empathy, and mindset shifts to keep momentum strong through the end of the year.

If you’re ready to finish 2025 strong and turn “out of office” season into opportunity, this is the playbook you need.

What You'll Learn:

  • Smart adjustments that make cold calling work during the holiday season
  • Creative, end-of-year cold call plays that break through the noise
  • Mindset and metrics that keep your energy (and pipeline) strong through December
Our partners
Dec 4
Thu
12:00 pm
How to Write Prompts That Actually Drive Meetings
Jed Mahrle
Enzo Carasso
About

AI can do incredible work for sellers, but only if you know how to talk to it. The problem? Most reps give vague prompts that produce vague results.

In this show, you’ll learn how to write prompts that actually move the needle, ones that research your accounts, personalize your outreach, and help you build messaging that feels human.

We’ll walk through proven frameworks, live examples, and step-by-step structures you can plug right into your workflow.

This isn’t another “ask AI to write a cold email” show. It’s about building prompts that think and execute like a top-performing rep, so you can spend less time rewriting and more time booking meetings.

What You'll Learn:

  • The anatomy of a high-performing prompt, clarity, context, and constraints that get results
  • Real prompt examples that help you research, personalize, and message like a pro
  • How to refine and test your prompts to make AI do repeatable work for you
Our partners
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Dec 5
Fri
12:00 pm
The Playbook for Cold Emails That Drive Responses
James Buckley
Aaron Reeves
About

Most cold emails get opened but ignored. Aaron Reeves will break down the exact strategies he’s used to craft emails that actually earn responses.

You’ll learn how to structure subject lines, openings, and body copy for clarity and impact, personalize without overcomplicating, and build follow-up sequences that convert without annoying prospects.

Real examples and actionable frameworks will give you a repeatable process you can use immediately.

Aaron will also share creative touches like video, voice notes, and content snippets to boost engagement and pivot your messaging when prospects go silent.

What You'll Learn:

  • How to structure cold emails for maximum response
  • Personalization techniques that don’t eat up hours of research
  • Follow-up strategies that re-engage and convert
Our partners
Dec 8
Mon
12:00 pm
End-of-Year Tactics to Close More Deals
James Buckley
Tom Alaimo
About

Most reps hit cruise control in December, the best ones double down.

Tom Alaimo will share how top performers close strong while setting themselves up for a record-breaking start to the new year. From creative end-of-year prospecting plays to deal-closing tactics and smart Q1 prep, this session will show you how to keep momentum when everyone else slows down.

You’ll learn how to identify winnable deals, build urgency without discounts, and run holiday outreach that actually gets replies.

Plus, we’ll cover simple reset moves to organize your pipeline, refresh sequences, and hit January already ahead of target.

What You'll Learn:

  • End-of-year close-out tactics that drive urgency without discounts
  • Holiday prospecting plays that fill your January calendar early
  • Q1 prep moves to reset, refocus, and start fast in the new year
Our partners
No items found.
Dec 9
Tue
12:00 pm
Cold Calling Strategies for Year-End Success
Leslie Douglas
Sara Uy
Colin Mokhtary
About

Most sellers check out in December, but top performers double down.

Colin Mokhtary and Sara Uy will share tactical strategies to use cold calls to close deals, re-engage lost opportunities, and set up January wins.

You’ll learn how to shift your mindset to see opportunity when others slow down, craft openers that resonate with the holiday season, and create urgency without discounting. Real examples and actionable scripts show exactly what works in the final weeks of the year.

We will also cover timing, cadence, and multi-touch approaches to maximize impact. You’ll leave with a clear playbook for turning December calls into momentum for Q1.

What You'll Learn:

  • Mindset shifts to find opportunity when others slow down
  • Openers and messaging that connect during the holiday season
  • How to drive urgency and pivot calls to fuel January results
Our partners
Dec 10
Wed
12:00 pm
AI for Sales 101 Series: How to Build GPTs and Agents That Actually Work
Jed Mahrle
Greg Karelitz
About

After our last session in this series, many sellers now know how to write prompts. But not many know how to build full AI agents that run workflows end-to-end, safely, repeatably, and with human guardrails.

For part 3 of our 3-part AI for Sales series, we’ll take the final step: moving from single-use prompts to automated agents.

You’ll learn what an agent actually is (in seller terms), which tasks are safe to automate, and how to design workflows with the right triggers, constraints, and review steps in place.

We’ll also walk through plug-and-play agent examples, from post-call follow-up generators to CRM clean-up agents, that you can start testing immediately.

What You'll Learn:

  • Plain-English definitions of agents and where they fit in sales
  • A blueprint for safely automating workflows with guardrails and reviews
  • Ready-to-use agent examples (follow-ups, briefs, CRM hygiene, QBR prep)

What You'll Learn:

  • Plain-English definitions of agents and where they fit in sales
  • A blueprint for safely automating workflows with guardrails and reviews
  • Ready-to-use agent examples (follow-ups, briefs, CRM hygiene, QBR prep)
Our partners
Dec 11
Thu
12:00 pm
How Top Sellers Make President’s Club (and Stay There)
James Buckley
Elmer Lopez
George Horn
About

Making President’s Club isn’t luck, it’s consistency, mindset, and execution.

In this show, top performers Elmer Lopez and George Horn join us to share what it really takes to reach President’s Club, from daily routines and mindset shifts to the habits that keep them performing at top form.

You’ll get a behind-the-scenes look at the systems, workflows, and mentality that separate top reps from everyone else.

Whether you’re chasing your first Club jacket or aiming to repeat your success, we will give you the practical playbook to get there.

What You'll Learn:

  • The mindset and turning points that help top reps reach President’s Club
  • Daily habits, systems, and tools that drive consistent performance
  • How elite sellers manage rejection, slow months, and stay motivated year-roundzoo
Our partners
Dec 12
Fri
12:00 pm
From Reflection to Results: Build Momentum for the New Year
Will Aitken
Lindsay Rios
About

As the year comes to a close, it’s time to pause, reflect, and prepare for what’s next.

In this final Sell Better session of the year, Lindsay Rios joins us to help sales professionals reset mentally, celebrate growth, and build the resilience needed to hit the ground running in the new year.

You’ll learn how to look back on the past year without getting stuck in self-critique, identify the habits that drive peak performance, and turn reflection into focused action.

Lindsay will share mindset frameworks and daily practices that top performers use to stay confident, clear, and consistent, even when goals feel out of reach.

What You'll Learn:

  • Reflect on wins, losses, and lessons from the year and turn them into fuel for next year
  • Build daily and weekly mindset habits that boost focus, energy, and resilience
  • Create an intentional plan to start the new year strong with clarity and confidence
Our partners
Jan 8
Thu
12:00 pm
How to Use AI to Build Research Driven Outreach That Gets Responses
Jed Mahrle
Kyle Vamvouris
About

Buyers are entering 2026 with inbox fatigue, and generic AI messages are making it even harder for sellers to stand out.

Kyle Vamvouris is joining us to break down how to use AI as a true advantage in Q1, not a shortcut that blends you in with everyone else.

You will learn how to research accounts faster, pull relevant signals, and turn those insights into high quality messaging that sounds human.

We will walk through the frameworks that help sellers use AI to elevate their work, including how to guide the model with the right inputs, rewrite drafts without losing your voice, and build short multichannel sequences that feel personal across email, call, and social.

What You'll Learn:

  • How to use AI to run fast, accurate prospect research
  • Prompt frameworks to turn insights into human sounding messaging
  • Ways to build simple multichannel micro sequences that blend different channels
Our partners
No items found.

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