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Reps who get replies don't "check in", they advance the conversation. Iryna Begma has built her entire approach around one core belief: every follow-up should move the deal forward or not be sent at all.

The problem isn't that buyers go silent. It's that most follow-up sequences give them no reason to respond. Vague bumps, no added value, three attempts and out.

In this session, Iryna will break down what an effective multi-touch follow-up sequence actually looks like, how to vary your touches across channels, and how to inject personality and value without coming across as pushy.

You'll also learn how to read the signals. When silence means "not yet" versus "not ever," and how to use triggers like job changes, funding news, or a new post to pivot your approach and re-open the door.

Cold calls don't fail because of bad luck. They fail in the first ten seconds, before a rep has even made their real pitch.

Lillian Chukwueze and Kade Hinkle are pulling back the curtain on what's actually going wrong on calls and what to do about it.

In this session, they'll break down the specific moments where calls break down: the opener, the first sign of resistance, and the habits that separate reps who stay consistent from those who burn out.

You'll leave with practical language and a simple framework you can apply on your very next dial.

Competitor accounts aren't dead ends. An account already using a competitor is proof of budget, problem awareness, and category interest. The only question is timing and approach.

Del Aryiku and Jennifer Peters will break down how to read the signals that tell you when a "locked" account is actually ready to move, and how to get in without creating friction.Y

ou'll learn the messaging frameworks that open doors, what to never say when approaching a competitor account, and how to stay relevant over a 90-day to 6-month window so you're top of mind when timing shifts.

If you've got competitor accounts sitting in your pipeline untouched, this session gives you a clear path forward.

Reps are still spending hours on call prep, writing follow-ups from scratch, and guessing why deals go quiet. AI can handle the heavy lifting on all three, but only if you know how to set it up right.

Kyle Vamvouris, will show you the exact AI workflows he uses to systemize execution without adding more admin work.

You'll learn how to build a repeatable prep process, automate follow-ups that actually move deals forward, and use AI to diagnose why deals stall before it's too late.

This is a practical session built for reps who want to run a tighter sales process and win more, with less wasted time between every stage.

C-suite executives don't ignore cold emails because of bad timing. They ignore them because the email was never written for them in the first place.

Pranam Lipinski and Junior Lartey will break down how executives actually read cold outreach and what separates emails that get deleted from ones that get forwarded internally.

You'll learn how to structure a C-suite email from subject line to CTA, and how to follow up in a way that adds value instead of just checking in.

This session is about writing emails that sound like they came from someone who understands the business, not someone trying to sell into it.

A stalled deal isn't a dead deal. But it does require a different kind of selling to get it moving again.

Yael Morris (buyer psychology expert, Founder of Decode Insights) and Tania Doub (20+ years in enterprise SaaS, CEO of Mindful Quadrant) bring two lenses to the same problem: what reps think is happening in a stalled deal, and what's actually going on with the buyer.

Together, they'll break down how to diagnose the real reason a deal went quiet, re-engage without being ignored, and prevent the next stall before it starts.

Walk away with a clear playbook for turning silent deals into active ones.

Reps don't get stuck at the gatekeeper because of what they say, they get stuck because of how they sound. In the first five seconds, gatekeepers run an automatic screen, and most sales openers trigger it immediately.

Jack Frimston and Zac Thompson built an outsourced sales agency on a phone-first, psychology-led approach, and their whole method is designed to make reps sound nothing like a typical cold caller. They treat the gatekeeper not as an obstacle, but as a puzzle to solve.

In this session, they'll break down the exact language, tone shifts, and pattern interrupts that flip the gatekeeper dynamic, including what to say when you're asked "what's this about?" and how to turn a "they're not available" into useful org intel.

You'll also learn how to navigate past the gatekeeper into the wrong person, and how to use calls, email, and LinkedIn together to eventually reach the right DM.

Sequences fail when every touch feels like a copy-paste template with no connecting thread.

Buyers don't respond to volume, they respond to relevance and a message that feels like it was written for them.

This session teaches a repeatable system for building cadences that match how buyers actually decide today. AI handles the research, variation, and follow-up drafts, you stay in control of the narrative.

You'll walk through the cadence blueprint live, from touch count and channel roles to the frameworks that keep each step distinct. Every touch gets a job: add new value, new proof, or a new angle.

Building a solid SDR process is the easy part. Getting reps to follow it consistently, after onboarding ends and the manager stops watching, is where most programs fall apart.

Ahmed Abdel-Raouf and David Wilkins break down how to design a process that earns adoption instead of just demanding it, and how to reinforce it through coaching without micromanaging.

You'll learn how to identify where your current process is breaking down, which habits to install first, and how to use data and activity metrics to coach behavior rather than just outcomes.

If your team knows the process but isn't following it, this is the session that changes that.

Running the same discovery call regardless of who's in the room is one of the most common reasons deals stall. When the CFO wants ROI and the end user wants ease of use, a one-size-fits-all approach leaves someone feeling unheard and momentum quietly dies.

Richard Smith and Mor Assouline will go over the real breakdowns in multi-stakeholder discovery: misaligned questioning, feature dumping, and rushing to demo before you actually know who has authority versus influence.

You'll learn how to map the room before you ever get on the call, including how to use your champion to understand each stakeholder's priorities and what "winning" looks like for them individually.

Then you'll see how to run a discovery that rotates naturally between stakeholders, connects individual pain points to a shared business outcome, and sets up a value narrative that lands for everyone.