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Many reps eps treat AI prompts like trial and error, type something in, hope for a usable output, then waste time tweaking. But when you approach prompting with structure, you get repeatable results that actually move the needle.

In this Sell Better session, we’ll break down how to build and apply proven prompt frameworks designed for sellers. You’ll see real examples of prompts that consistently surface insights, generate stronger messaging, and save hours of manual effort.

More importantly, you’ll learn how to adapt these frameworks into your daily workflow so you can spend less time fighting with AI and more time booking meetings.

This is a practical, no-fluff session built to show you how to get better results from AI every time you use it.

Most cold email subject lines never get a chance, they’re too long, too clever, or too disconnected from the message inside. The result? Low open rates and even lower reply rates.

Monika Grycz will break down what’s broken in the way most sellers write subject lines and share the simple, proven tactics her team uses to send 12 million emails a year with results.

You’ll learn why boring often beats “creative,” how to keep subject lines clear and self-evident, and the exact structures that get buyers to open instead of ignore.

We’ll also run a live subject line workshop where Monika will show you how to adapt winning formulas by persona or industry, and share real-world examples you can test immediately.

A lot of cold calls fail in the first 7 seconds. A long-winded intro, robotic tone, or generic opener can lose your prospect before you even get started.

Ivan Baranenko will break down the art and science of cold call openers. You’ll learn how preparation, tone, and word choice set the stage for success, and why the way you start the call often matters more than the script that follows.

He will share his proven opener styles, from value-first to direct and conversational, along with examples and roleplays that show how to keep prospects engaged from the very first moment.

If you’ve struggled to make cold calls feel natural, this session will give you the confidence and frameworks to make every dial count.

Too many teams treat deal qualification like a checkbox exercise. They follow a “proven process” that looks good on paper but still leads to bloated pipelines, wasted time, and disappointing close rates.

Marcus Chan will reframe qualification as a dynamic skill, not a rigid step. You’ll learn why strong qualification saves reps time, margin, and credibility, and how to use it as your first real line of defense against bad deals.

He will also walk through practical frameworks like BANT, MEDDICC, and CHAMP, not as rules to memorize, but as guides to help you run better conversations.

You’ll leave knowing exactly what questions to ask, what red flags to watch for, and how to qualify in a way that earns buyer trust.

Most outreach today still feels lazy. Dropping a prospect’s name or title might look like personalization, but it doesn’t show you actually understand them and modern buyers tune it out instantly.

Tom Alaimo will show you how to move beyond surface-level touches to outreach that feels earned. You’ll learn how to spot the difference between basic personalization and true relevance, and how to lead with context that matters: recent company moves, industry shifts, or public signals that make your message stick.

Tom will also share his simple framework for context-first messaging, along with real examples across email, LinkedIn, and voicemail.

If your prospecting feels ignored, this show will give you the structure and inspiration to craft messages that connect and convert.

Outbound doesn’t have to be a guessing game. With the right AI and data-enrichment tools, you can build lists that are precise, campaigns that are scalable, and pipelines that actually produce revenue.

In this Sell Better session, you’ll learn how to use platforms to move from a blank slate to a high-performing outbound system. We’ll cover the targeting signals that matter most, how to layer in data for richer insights, and the workflows that make campaigns repeatable and reliable.

Expect a clear, tactical walkthrough of how to sharpen your targeting, enrich your lists, and measure the metrics that show whether your outbound motion is working, so you can avoid wasted outreach and double down on what drives results.

Your LinkedIn profile is often the first impression buyers get and most sellers get it wrong.

Chelsea Olsen will review real LinkedIn profiles live and show what works, what doesn’t, and how to make quick changes that drive credibility, trust, and pipeline.

From headlines and photos to About sections, experience details, and featured content, you’ll see exactly what elevates a profile and what sends prospects scrolling.

Bring your profile to the chat for a chance to be reviewed live, and leave with clear, practical tweaks you can apply right away to connect with more of your ideal buyers.

Most deals don’t stall because of price, they stall because of uncertainty. Champions get nervous, stakeholders hesitate, and hidden objections bubble up too late.

In this Sell Better session, Richard Smith will share proven tactics to derisk your deals before they go dark. You’ll learn how to spot early warning signs, build confidence with nervous champions, and keep momentum strong without relying on discounts or empty promises.

This show is all about control: identifying the risk zones in your pipeline, equipping buyers with the confidence to move forward, and structuring deals so progress feels inevitable instead of fragile.

Most cold outreach gets ignored, but it doesn’t have to. With the right strategies, reps can turn missed connections into real conversations that build pipeline.

In this Sell Better session, Brian Lamanna will share three proven approaches every SDR and AE should have in their toolkit: leveraging warm introductions through TeamLinks, writing cold emails that actually earn replies, and handling objections with confidence instead of backing down.

This isn’t theory,  it’s a practical, step-by-step playbook you can start using immediately to boost response rates and keep doors open.

Whether you’re looking to sharpen your prospecting skills or help your team get more conversations started, this session will give you the tools to make it happen.

Objections are not necessarily rejection, they could be  signals of interest.

In this show, Tom Slocum will reframe how you think about pushback. Instead of viewing objections as roadblocks, you’ll learn to treat them as signals of interest and moments to build trust.

We’ll cover the proven methods he uses, from the Triple A Method (Acknowledge, Address, Align) to the P.A.Q. Approach (Pause, Acknowledge, Question), so you can stay calm, sound human, and shift the focus back to value.

Prospect research doesn’t have to eat half your day.

Most reps spend hours scrolling through LinkedIn profiles, company websites, and review sites just to find a couple of usable insights and by the time they start writing, they’re already behind.

Eric Nowoslawski will show you how to skip the grind and let AI do the heavy lifting. You’ll learn the exact prompts he uses to surface buying signals, uncover real customer pain points, and turn research into personalized messaging that actually gets responses.

Whether you’re new to using AI or already experimenting with prompts, you’ll leave with a set of ready-to-use research prompts you can plug in today to save hours and book more meetings.

The best cold calls don’t start when the phone rings,  they start before you ever dial. A little prep work can mean the difference between getting brushed off and getting into a real conversation.

Nia Woodhouse will share her proven framework for pre-call warm-ups that make cold calls feel less… cold. You’ll learn how to use quick, thoughtful touches like LinkedIn interactions, short value-drop emails, or teaser videos to build familiarity and trust before your prospect ever picks up.

This is about creating momentum and opening energy, not extra work. Nia will show you how to weave these touches into your cadence so they’re seamless, repeatable, and consistently boost your connect rates.

Are you struggling to get responses from prospects despite trying multiple outreach methods? Multi-channel cold outreach can feel overwhelming if you don’t know how to combine email, LinkedIn, cold calling, and other channels effectively.

Join us as we break down how to craft campaigns that engage prospects across multiple channels without feeling spammy or repetitive.

You’ll learn how to choose the right channels, structure sequences that keep prospects engaged, and personalize messages to resonate with each contact.

Walk away with actionable strategies to boost response rates, increase visibility, and turn your outreach into a results-driven engine.

Most AI talk is theory. This show is practice.

Brandon Guerrero will show you exactly how to build AI-powered workflows that save time without making your outreach feel robotic. From structuring prompt-driven follow-ups to automating reminders and personalization, Brandon will share live examples you can plug straight into your process.

You’ll see his proven frameworks, ready-to-use prompts, and the tools he combines to make account research, outreach, and follow-ups faster and smarter.

The focus is simple: workflows you can copy today that make your day-to-day sales tasks easier, so you can spend more time in real conversations.

A strong list isn’t just a starting point, it’s the foundation of every successful outbound motion.

In this show, Richard Illingworth will share the exact frameworks he’s used to build prospecting lists that closed over $20M in pipeline. You’ll learn how to prioritize accounts by strategic fit, layer in the right data signals, and trim lists down to the highest-potential subset worth your time.

Richard will also walk through the research steps that transform a generic list into one that fuels relevant, high-converting outreach.

Whether you’re building lists from scratch or trying to clean up messy data, this session gives you a repeatable system to turn raw names into real revenue opportunities.

Most sellers send LinkedIn DMs that read like recycled cold emails and buyers can tell. The result? Low response rates and missed opportunities.

In this interactive show, Mandy McEwen will review real LinkedIn DMs submitted by the audience, breaking down what works, what doesn’t, and how to fix them on the spot. From strong openers to thoughtful follow-ups, you’ll get practical advice and examples you can apply to your own outreach immediately.

Whether you struggle with writing the first line, keeping messages concise, or knowing when to follow up, this live review session will give you proven tactics to make your LinkedIn messages land with more prospects.

Are late-stage objections costing you deals?

Join Jaime Diglio as she walks you through advanced strategies to handle objections in the final stages of the sales process.

You’ll learn how to identify common objections, uncover their root causes, and address the psychological factors that influence prospects’ decision-making. You’ll also discover strategies to maintain momentum, build confidence, drive urgency, and finalize agreements effectively.

By the end of the show, you’ll leave better prepared to handle late-stage objections and turn more opportunities into closed deals.

Many sellers fall back on discounts as their only way to create urgency but urgency built on price cuts isn’t urgency at all, it’s desperation.

In this show, Caspian Lewke will show you how to reframe urgency around what actually matters to buyers: their priorities, their timelines, and the cost of inaction. You’ll learn practical ways to keep deals moving forward without slashing price or pressuring prospects.

From anchoring conversations in business outcomes to using mutual action plans that clarify deadlines and next steps, this session is all about building forward momentum the right way.

AI is everywhere in sales right now, but many reps don’t actually know what it is, where it fits, or how to use it safely.

That’s why we’re kicking off a 3-part series on AI for sales. Each session goes deeper, starting with the basics and building toward advanced, real-world applications.

This first part breaks down AI in plain English. You’ll learn what AI is (and isn’t), which tools are actually useful, and how to use them without risk. You’ll also leave with one repeatable prompt recipe that saves time on daily sales tasks without adding complexity or compliance concerns.

Whether you’ve dabbled in AI tools or avoided them because they feel overwhelming, this show gives you the clarity, guardrails, and starter use cases to put AI to work right away.

Cold calling is one of the hardest (and most nerve-wracking) parts of selling, but the fastest way to improve is to actually do it live.

In this interactive show, brave volunteers will jump on to make mock cold calls to James Buckley, playing the prospect. Then, Zac and Jack will break down what worked, what didn’t, and how to sharpen the call for better results.

Expect a mix of real-life pressure, expert coaching, and practical takeaways you can test on your very next dial. From openers to transitions to handling brush-offs, you’ll see the full spectrum of live calling in action  and walk away with tips to boost your own connect-to-convo success.

Struggling to get replies from your cold emails? Most emails get opened but ignored. The key isn’t just writing, it’s writing with relevance.

Join Florin Tatulea as he breaks down his proven process for crafting cold emails that actually earn replies. You’ll see how to combine smart research, structured messaging, and tested frameworks into emails that stand out in crowded inboxes.

Learn how to identify the signals that make your outreach relevant, plug them into a four-sentence email framework, and iterate based on replies, not opens.

By the end of the show, you’ll have a practical playbook to research, write, and refine cold emails that turn prospects into conversations.