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Bolting AI onto cold email doesn't make it better. It makes it generic, and prospects can smell an AI draft from the subject line. The fix is a better workflow.

Aaron Reeves, CEO of Outbound OS, builds outbound systems that actually convert. He walks through his AI cold email stack: account research, prompt chains matched to your voice, and the 30-second human edit before you hit send.

You'll see how to pull account intel with AI and turn it into a hook worth sending, not "I saw your company is growing" filler. From there: a prompt chain built on your own best emails, plus the human-in-the-loop edit that keeps follow-up sequences sounding like you wrote them.

Walk away with an AI cold email workflow you can run right away: real prompts, a research process, and an edit checklist that keeps every email sounding like you.

When your GTM team is stretched, the instinct is to add a role, and right now everyone is reaching for the GTM Engineer. That names a headcount, not a problem.

This show gives you a different move: build the workflow. One loop, four moves, run on the work that costs you the most. Solve the problem, stack the tech, cut the drag with AI, enable the people to do the part only people can.

For operators running a lean GTM team who are tired of automating the org chart as it is. You will leave able to run the loop on one real workflow this quarter, with two receipts to steal: a rep-brief build at the small end, and a $2M to $150M GTM run at the large end. Same four moves at both scales.

AI writes like the internet because that's what you asked it to do. Prompt from a blank slate and you get the same opener, the same tone, and the same phrases showing up in every other rep's email.

Kyle Vamvouris brings a data-first lens to AI: you can't prompt your way to sounding like yourself. He walks through the exact setup that trains AI on your voice instead of defaulting to the average of the internet.

He'll cover what "your voice" is actually made of, then walks through the context-loading sequence that turns a one-time setup into a reusable voice profile.

Walk away with a system you build once and reuse across every email, message, and sequence you write going forward.

Late-stage objections rarely mean what they say. "Too high," "next quarter," and "we already have a vendor" are surface signals with a real objection sitting one layer underneath

Brian LaManna, 7x President's Club AE at Gong and founder of Closed Won, brings the real-world scripts and diagnostic questions he's built through hundreds of high-stakes conversations.

The show covers all three with the same arc: what the prospect actually means, why countering too fast loses the deal, and the exact follow-up language that works. Price anchoring and ROI reframes, Q3 stalls with a real next step, and competitor incumbents turned from walls into intel.

Walk away knowing the exact question to ask the next time a prospect throws up a classic late-stage objection.

Three touchpoints hitting the same prospect, no connection between them. An email here, a cold call there, a follow-up with no memory of what was said last time, and no idea if the account showed intent.

To the buyer, it feels like spam from three directions. Real multi-channel outreach lands as one conversation, not three disconnected pokes.

In this show, you'll learn how to sequence email and calls, when to switch channels, and how to keep every touch visible so deals don't go cold without someone catching it.

For sales leaders who want a process they can rely on, and reps who want to know exactly what to send next.

Burnout isn't the price of high performance, it's what happens when the systems around a team break down.

Nirvanna Lildharrie and Lejla Huskic bring a practical, manager-facing framework to what burnout actually looks like on a sales floor, how the structures a manager builds either prevent it or manufacture it, and how a leader's own behavior sets the ceiling for what the team can sustain.

They'll cover how to diagnose real burnout versus a tough quarter, what early warning signs look like before they show up in the numbers, and how to build a management rhythm that drives reps forward instead of grinding them down.

Walk away knowing exactly what to watch for on your team before it costs you a rep.

This isn't a sit-back-and-watch session. It's a working workshop where you'll leave with outbound you actually wrote, scored, and systematized, using your own accounts.

Florin Tatulea joins to walk through the live exercises and workshop attendees' outbound on the spot.

You'll come in with your ICP and a few target accounts, then learn to tell a real signal from noise, write a signal-based opener live, and turn that one email into a repeatable play. Bring the pre-work; you'll use it the whole way through.

Walk away with a first-line draft, a filled-in Play Canvas, and a system you can re-run with your team next week.

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Everyone's racing to build the AI tool: the scoring agent, the enrichment flow, the account brief. But the tool is just the output, and the output is only as good as the context you feed it.

This episode flips the game. In AI-era GTM, the leverage isn't in the build. It's in the input.

We open up the actual context repo behind agents running in production, show why GTM teams need to manage their intelligence the way engineers manage code, and walk through the one repo you can stand up this week to make every tool you already own sharper.

Walk away knowing exactly what to store, how to structure it, and how to keep it from rotting.

August isn't a dead zone for cold email, it's a different game. Buyers are half-checked-out, inboxes are piling up, and the reps who win are the ones who write for a distracted reader instead of blasting the same sequences into the void.

Margaret Sikora and Nick Palasz will break down exactly how to adjust your emails and your cadence for the summer months.

You'll see how to write shorter, lower-friction emails built for a three-second skim, how to mine out-of-office replies for return dates, backup contacts, and org intel instead of treating them as dead ends, and how to time your strongest touch for the week a buyer is back at their desk.

Walk away with an August playbook that keeps your pipeline moving while everyone else goes quiet.

A deal going quiet isn't the same as a deal going slow. By the time you notice the difference, the "sure thing" you forecasted as closed has already slipped away.

We are breaking down the exact signals that separate a healthy deal from a dying one, and the plays that bring cold deals back before it's too late.

They'll cover the silent signals reps talk themselves out of, how to pressure-test a deal before you panic, and the re-engagement moves that get it back on track, including when the smartest play is to walk away.

Walk away knowing the exact signals that mean a deal is quietly dying, with a real play for each one instead of just hoping it comes back.

Everyone's using AI to write outreach now, and prospects can tell. The personalization reads generic, the tone lands flat, and reply rates pay for it.

Hans Dekker walks through the exact AI-assisted outreach workflow he runs, where an agent handles the research and the first drafts, and where a rep has to step back in to keep every message sounding like a real person wrote it.

You'll see what strong agent pre-work actually looks like versus the surface-level personalization that screams bot, the specific checkpoints where a human edit saves the reply, and how to turn the whole thing into a system instead of a one-off prompt.

Walk away with an AI-assisted outreach workflow you can run every week, on any stack, without it sounding like a bot wrote it.

A cold call doesn't fail in the pitch. It fails in the first ten seconds, before the pitch even starts.

This is a live, unscripted cold call clinic. A real attendee volunteers to cold call on air, working against a real, skeptical reaction instead of a friendly practice partner.

The show breaks down what happens in the opening seconds of the call, walks a live objection through the ACERS framework (accept, clarify, explore, redirect, summarize), and shows what separates a soft close from a real ask.

Walk away able to run a cold call using ACERS instead of freezing or arguing when a prospect pushes back.