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Oct 6
Tue
•
12:00 pm
Build Better: Build Your Own Call Prep Agent
Heath Barnett
Sara Uy
About

A prompt is only useful if someone remembers to run it. The cheat sheet works right up until it's 9:52, the call is at 10:00, and nobody's opening a doc to paste four inputs into four prompts.

This live build takes those prompts and turns them into an agent: it pulls its own inputs from a calendar invite or account name, chains the prompts, and has the prep waiting before the meeting starts.

Built and tested against a real call happening on somebody's calendar this week, then pushed further: chained into one command, triggered straight off the calendar, wired into the CRM so a manager can review it like any other rep output.

Walk away with a working model for turning call prep from a habit that depends on the rep into a system that runs itself. 

  • How a calendar invite or account name can trigger call prep automatically
  • The shape of a usable one-pager: two questions, one hook, one objection
  • Where automated prep crosses the line into scripting the rep
Our partners
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Oct 7
Wed
•
12:00 pm
How to Build a Champion Who Sells When You're Not There
Will Aitken
Meredith Chandler
About

The conversations that decide your deal happen in rooms you'll never sit in. Finance, legal, and a skeptical VP all hear your pitch secondhand, and your champion is the one telling it.

Meredith Chandler, VP of Sales at Aligned, has built her approach around enabling buyers to sell internally: mapping the approval process, knowing who signs off, and predicting objections before they surface. Her starting point is simple: Champions are built, not found.

You'll see how to test whether someone has the motivation and internal credibility to carry your deal, and why they need a story they can repeat in their own words instead of a deck. Then you'll get the asks that make it a two-way exchange: stakeholder intros, meeting debriefs, and an honest read on internal politics.

Walk away knowing how to identify, equip, and work with a champion who sells your deal when you're not in the room.

  • The questions that test whether a champion can actually carry your deal
  • How to turn your pitch into a story your champion can retell
  • What to ask for in return, without sounding transactional
Our partners
Oct 13
Tue
•
12:00 pm
The Full Outbound System: What to Say and When to Say It
James Buckley
Adia Toll
About

Long sequences spread effort across the wrong people. A strong outbound system does the opposite: it decides who deserves outreach, what to say when you get there, and when to move on.

Adia Toll, Director of Revenue at Zipico, built an outbound system that drove 87% of total revenue. Her team averaged just 2 to 3 touches per lead and never ran more than 5, even on their highest-priority leads.

She's walking through the full system, starting with how to segment and prioritize your list so outreach only reaches the right people. From there, she'll cover how to make every touch carry real value and how to get to "Know / No" fast, so the time goes to conversations instead of chasing.

Walk away with a full outbound system built to drive conversations and revenue, not activity. Fewer touches, better aimed, with a clear sense of what to say and when to say it.

  • How to segment and prioritize so outreach only reaches the right people
  • Getting to "Know / No" in 2 to 3 touches, with 5 as the ceiling
  • How to get more value out of every touch and optimize for conversations

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Our partners
No items found.
Oct 14
Wed
•
12:00 pm
Hot Seat: The Sales Playbook Under Review
James Buckley
Leslie Venetz
Junior Lartey
About

Sellers have been handed a rulebook nobody stress tested against their actual deals.

Leslie Venetz and Junior Lartey are on the hot seat, defending or burying a stack of advice sellers hear every day while the audience votes live.

They'll rapid-fire through cold call openers, subject lines, and DM habits before slowing down on the six items where sellers genuinely split, including whether voicemail is dead and whether disclosing AI use actually matters.

Walk away knowing which of your deal's details, persona, deal size, industry, should decide whether a piece of advice applies to you.

  • Which deal details should decide if advice applies to you
  • The real split on voicemail, personalization, and AI disclosure
  • How to separate universal sales rules from situational ones
Our partners
No items found.
Oct 15
Thu
•
12:00 pm
Live & Unfiltered: Cold Email & Cold Call Teardown
Jack Frimston
Zac Thompson
About

A weak cold email or cold call isn't a mystery. It has a specific, findable reason it isn't working.

This show reviews real submitted cold calls and cold emails live, scoring each one against a clear rubric before rebuilding it on the spot.

Watch a real submission get diagnosed line by line, whether that's the subject line, opener, value prop, and CTA for a cold email, or the opener, objection handling, and close for a cold call. Then watch it get rebuilt in real time, with the reasoning behind every change explained as it happens.

Walk away with a rubric you can run on your own pitch and know exactly which line to fix first.

  • How to score a cold email or cold call against a clear rubric
  • What separates a weak opener from one that earns a reply
  • Ways to rewrite a pitch line by line using the same process
Our partners
No items found.
Oct 20
Tue
•
12:00 pm
How to Use AI to A/B Test Your Outreach Before You Hit Send
Jed Mahrle
Mitchell Keller
About

Most A/B testing advice was built for marketing teams sending thousands of emails. If you're a rep, you're probably not sending enough to any one segment to learn anything, and by the time you do, whatever you were testing is already stale. So most reps either skip testing or guess.

There's a faster way. You can use AI to write multiple versions of an email, then have it rank them against what's already worked in your own outreach, so you only spend real sends on the ideas most likely to land. Mitchell Keller from LeadGrow.ai joins to show exactly how he does it, prompts and all, so you can walk away and run it on your next campaign.

  • Why traditional A/B testing breaks down for individual reps, and what to do instead
  • How to use AI to generate email variants and predict which ones will perform, based on your own past results
  • How to turn it into a simple monthly routine that gets smarter over time without eating up your week

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Our partners
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Oct 22
Thu
•
12:00 pm
The Referral Engine: Pipeline That Doesn't Start Cold
James Buckley
Arthur Castillo
Christina Garnett
About

Cold outbound isn't your best pipeline lever. It's just the easiest one to measure.

Referrals and customer-led growth aren't nice-to-have side hustles. They're underused pipeline engines that convert at a higher rate with far less grind.

The show covers why cold outreach dominates quota conversations even when it isn't converting best, and what those low-intent lists are really costing you. Then it gets tactical: referral timing that beats scripting, and how to tell customers who can drive growth from the ones who just seem happy.

Walk away knowing how to ask a happy customer for a referral at the right moment, using language that doesn't sound transactional.

  • Exact language for asking for a referral without sounding desperate
  • How to turn case studies and champions into intros at target accounts
  • A repeatable customer-led motion with clear AE and CS ownership
Our partners
Oct 28
Wed
•
12:00 pm
What to Send When a Prospect Goes Completely Silent
James Buckley
Rebekah Brown
About

A slow prospect and a dark one are not the same problem. Two-plus weeks of silence across every channel calls for a different playbook than another soft "just checking in."

Rebekah Brown, SDR Team Manager at SourceWhale, breaks down how to tell the difference and what to do once you know.

She'll cover the signals to check before writing a deal off, a day 1, 3, and 7 sequence that breaks the "just following up" pattern, and how to ghost-proof active deals before the silence starts.

Walk away knowing whether a silent prospect has gone dark or is just slow, and exactly what to send next.

  • A pre-write-off checklist for telling a dark deal from a slow one
  • The day 1, 3, and 7 re-engagement sequence that actually gets a reply
  • How multi-threading and mutual next steps ghost-proof active deals

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Our partners
No items found.
Oct 29
Thu
•
12:00 pm
Live & Unfiltered: The Unscripted Cold Call Experiment
Jack Frimston
Zac Thompson
About

A script protects you until the prospect says something it didn't plan for. Then you're on your own.

This is a live, unscripted cold call with no safety net. The audience votes on the industry and the persona live, then watches a real dial happen using a framework instead of a script.

The call runs largely uninterrupted, rough moments included, followed immediately by a full breakdown of what worked, what didn't, and what's worth stealing regardless of how the call went.

Walk into your next cold call with a repeatable framework instead of a script, and know how to stay in control even when it doesn't go as planned.

  • How to run a cold call on a framework instead of a script
  • What to do when a live call doesn't go the way you planned
  • How to stay in control of a conversation you can't predict
Our partners
No items found.
Nov 12
Thu
•
12:00 pm
Live & Unfiltered: Diagnose a Stalled Deal Stage by Stage
Jack Frimston
Zac Thompson
About

A deal doesn't just go cold. It dies at a specific stage, for a specific reason, and that reason is usually findable after the fact.

This show runs a real submitted deal through a full stage by stage autopsy: the prospecting approach, the first meeting, discovery, and every follow up in between.

The breakdown pinpoints exactly where the deal actually died, and which signals got missed or misread at the time. Then it covers specific moves for next time, not general advice like "follow up more."

Walk away able to diagnose exactly where and why a deal in your own pipeline is stalling, using the same stage by stage review.

  • How to walk a stalled deal stage by stage to find the exact break
  • Which signals get missed or misread before a deal goes cold
  • Specific moves to try at each stage instead of vague advice
Our partners
No items found.

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