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Even though 2024 is coming to a close, there are still potential deals you should follow up on. But what’s the best and most effective way to continue conversations that began the previous year?

Kyle Vamvouris is known for reviving deals with his impressive follow-up skills. He’s joining us to share his strategies and best practices, with frameworks and scripts to help you with the timing, cadence, and flow to follow up on your most promising deals.

You’ll learn how to build a repeatable process that seals more deals in 2025.

20+ meetings booked in one day through cold calling, sound impossible? Our cold calling champions will show you exactly how to do it.

Join Megan Huston and Sara Uy for a high-impact masterclass on modern cold calling techniques that deliver results. Discover the exact battle-tested strategies for every stage of the cold call, from attention-grabbing openers to smooth transitions and powerful closes, that landed those 20+ meetings.

You’ll get advanced techniques like signal-based prospecting, real-time data handling, and objection management that top performers use daily.

Eric Nowoslawski and Kellen Casebeer have run thousands of outbound campaigns for hundreds of clients.

They know how to pinpoint the warmest leads in any market with creative list-building and messaging strategies.

In this show, they’ll teach you the exact process for creating repeatable outbound campaigns. Plus, they’ll even give you a live demonstration of their favorite outbound campaigns that you can steal for yourself.

LinkedIn’s Sales Navigator is an essential tool for an outbound sales rep’s strategy. But chances are, you’re not using some of its best capabilities.

Alex Newmann is joining us to reveal the hidden potential of Sales Nav. He’ll walk us through the most effective ways to search for leads that others are missing, prospect strategically within the right channels, and implement Sales Nav filters for cold emailing and calls.

You’ll walk away with the foundational tools you need for faster, more reliable prospecting results.

Prospect expectations are changing, and the old ways of prospecting aren’t as effective as they once were. To stay relevant and keep their interest, we need to update our outreach strategy.

Thibaut Souyris from SalesLabs has evolved his process and has generated a lot of sales. He’s joining us to share his success strategies so you can stay ahead of the curve.

You’ll learn how to build a dynamic prospecting system that keeps up with what customers want, targeting the right leads with a multichannel approach and personalized engagement techniques.

We’re fighting a constant battle to gain the attention of our prospective customers. It’s important to know what we’re up against and develop a winning plan.

Donald Kelly is joining us to reveal some of his best attention-getting secrets that win deals. He’ll share how the key to success is a multi-channel approach combined with specific stand-out actions.

You’ll learn different ways to think and talk like your prospect to capture their attention, and you’ll discover the most inviting ways to prompt action. Then, you’ll hear Donald’s unique take on what to do when they respond.

Cold email changes so fast, that once a tactic is working, it quickly becomes redundant… meaning you have to find the next tactic. But it doesn’t have to be that way.

In this show, cold email experts, Florin Tatulea and Gabrielle Blackwell are joining us to share what’s working for them and their teams.

You’ll see how they’ve adapted their cold email strategy in the last year, and real examples of templates that are converting for them.

Still thinking about the deals that never closed last year because the prospect ghosted you? It’s a well-known phenomenon over the holidays. But now it’s time to re-engage and finish what was started.

Join Kyle Coleman and Caspian Lewke as they strategize about reclaiming ghost prospects. Find out how Kyle’s “pre-meeting drip” brought his 12% no-show rate down to just 2%, and how simple email content can break the silence.

Caspian is also joining us to share his own clever strategies to get you out of the ghost zone. And when it’s just not happening, you’ll learn how to recognize the signs when it’s time to move on.

Frameworks and best practices are great to have in theory, but translating all that into real-world cold outreach emails can be tricky.

Watch and learn as guests Nick Palasz and Kyle Rasmussen rewrite cold emails, LIVE, sharing their insights on how to make your cold email outreach more effective.

They’ll also reveal some of the most common mistakes email-writing reps make, with tips on how to avoid them, and they’ll share some of the tools they use to get the job done right. Make sure to submit your own emails to events@bettermedia.xyz for live feedback!

Before you reach out to a prospect, there’s one crucial thing you must do -research.

Erik Fisher is an expert in studying prospects. He’s joining us to share what kind of research you need to do and how it will help you advance the customer’s journey. By following his strategies, you’ll be better prepared to identify opportunities and needs, know what kind of approach will work best, and understand their pain points.

You’ll take away his playbook of techniques for the most effective prospect research and become more successful in your outreach efforts.

Want to learn how to do effective cold LinkedIn outreach?

Mandy McEwen and Darren McKee are experts on it and they’re joining us to walk you through their proven frameworks for engaging high-value prospects on LinkedIn, including some lesser-known approaches to finding them.

You’ll learn the right way to engage in content, how to make the most of a “follow,” how most sellers waste time in the DMs – and what you should do instead. Get ready to fill your pipeline and book more meetings than ever.

How much thought have you given to your cadence? How many days between touchpoints, best times to send, duration, response monitoring to adjust timing… it’s a lot to master.

This is why cadence experts, Jill Bruno and Andy Mewborn are joining the show to talk about what’s working and what we should expect for the new year, including what a great cadence looks like, why they work, and how to execute them well.

Listen in and learn how to make the most impact of your messaging, and watch your response rate grow.

A lot of reps think that negotiating involves discounting but, there's a better way.

Join negotiation expert Christina Brady and learn how to start your year with powerful negotiation strategies that protect pricing integrity while driving deals forward.

This practical session will equip you with specific language patterns and response techniques. You’ll learn exactly when and how to deploy strategic incentives and how to identify and engage key decision-makers early in the sales cycle.

List building is the #1 skill in outbound today.

In this show, we’re inviting a world-class expert who’s handled list building for dozens of top sales orgs.

He’ll teach you the top tools to use for list building, tactics for coming up with list ideas, and a live demonstration of list building strategies.

Want to know what your prospects are really thinking? Then stop asking basic questions that don’t uncover the real pain.

Join expert sales coach Marcus Chan to learn advanced discovery techniques that uncover true pain points and buying motivations.

You'll get 9 specific questions and follow-ups that dive deeper than the basic surface-level inquiries and responses, gaining a true insight into their problem, and you’ll learn exactly how to follow up for maximum insight. He’ll also share the questions you don’t want to ask, and why.

As we wrap up the prospecting masterclass series, we’ve got three top experts in the field joining us: Jason Bay from Outbound Squad, plus Nick Cegelski and Armand Farrokh from 30MPC.

These ultra-successful pros are here to deliver their finest techniques for cold email, social selling, and cold calling that will drive higher conversion rates.

They’re sharing everything from email structure and personalization to social media DMs and video messaging, to cold call openings and objection responses, and all that happens in between.

Join us and learn all the best strategies for improving your outreach game, and crush your 2025 goals.

AI can be effective in just about every area of the sales process, but it’s easy to do wrong and have a negative impact.

So we’re inviting a top AI sales expert and CEO of an AI cold email company to share their perspectives and actionable advice on how to use AI in everything from list building to messaging.

You’ll learn no-BS tactics for creating high-impact outbound campaigns, that deliver more results, in less time.

The response of "Let's reconnect in the new year" often signals the start of stalled opportunities. As prospects return from holiday breaks juggling new projects and initiatives, your previously hot opportunities can quickly cool down.

Join sales experts Gabe Lullo and Tom Alaimo as they share proven strategies to maintain momentum and drive genuine urgency in your 2025 pipeline.

You’ll learn their methods to immediately restart stalled conversations and get deals back on track, how to structure your sales process to naturally create and maintain urgency throughout the entire year, and techniques for helping prospects make your solution a priority.

Getting enough quality offers out to prospects is one of the toughest metrics to hit in sales, especially when the competition is so strong. A big part of the problem is when the messaging doesn’t connect.

Join Nick Bennett as he reveals his strategy for creating compelling offers that consistently convert, using emotional drivers and strategic storytelling.

You'll learn how to align your messaging with audience values and core motivators, understand emotional drivers, and build a scalable messaging system that connects with your ICP. Nick will break down the core elements of effective offer creation and show you the specific frameworks he uses to create proposals that move deals forward.