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AI is here to stay. But that doesn’t mean your messaging has to sound generic or robotic.

In this show, Nikki Lang will share how she uses AI to enhance her authenticity, not erase it.

You’ll learn how to prompt AI in a way that reflects your tone, identify which tasks should never be outsourced, and use automation to free up more time for real connection.

If you’ve felt hesitant about using AI because it doesn’t sound like you, this session will give you the confidence and tools to make it work your way.

Most reps default to reporting. They rattle off stats, features, and numbers, but the best sellers know how to tell a story that sticks.

In this show, Danny Fontaine and Leslie Douglas will break down why storytelling is more persuasive than reporting and how it impacts every part of the sales process.

From prospecting to objection handling, you’ll learn how to use narrative structure, emotional connection, and proven frameworks to earn trust and inspire action.

If you want your messaging to land and your buyers to remember you, this is the show to attend.

Most reps open ChatGPT, type something vague, and wonder why the output sucks. In this show, we’ll show you how to fix that.

We’re bringing on Jonathan Kvarford to break down the skill that separates average AI users from pipeline-producing pros: prompting.

You’ll walk away with a simple framework for writing high-impact prompts that actually drive sales outcomes.

Whether you're brand new to AI or want to level up from "asking ChatGPT to write emails," this one will be packed with practical, non-fluffy tactics you can apply immediately.

Most outbound pitches fall flat because they focus on features instead of real problems.

In this show, Will Aitken and Keenan will share insights from their upcoming book GAP Prospecting and they will walk you through exactly how to build outbound messaging that resonates.

You’ll learn how to identify the problems your prospects actually care about, recognize the signals that suggest those problems exist, and use both to craft emails and calls that get results.

This session includes a live exercise you can run with your team and practical frameworks to sharpen your outreach immediately.

Managing deals with long cycles and multiple stakeholders takes more than good follow-up.

Top reps need to lead every phase with structure, clarity, and intent, and this show will give you the guide to do it.

Join Eric Finch as he breaks down a proven framework for owning the full deal cycle. You’ll learn how to lead deeper discovery, build strong internal champions, and run a Proof of Value (POV) process that ties directly to buyer priorities.

If you’ve ever felt that deals stall mid-cycle or slip into endless follow-ups, this session will help you take back control and keep momentum moving.

For the first time ever, Sell Better is going live from San Francisco with an in-person audience and you can be part of it from anywhere.

This high-energy, multi-guest session will tackle the big question facing every seller, marketer, and revenue leader today: how do you turn AI from a buzzword into a pipeline-building machine?

You’ll see real workflows, practical examples, and tested tactics for personalizing at scale, stitching together the right tools, and keeping the human touch in your outreach.

From building an AI-powered prospecting system from scratch to balancing volume with relevance, this show will walk you through how to create a repeatable process that moves prospects from first touch all the way through the funnel.

Whether you’re in sales, marketing, or revenue operations, you’ll leave with a clear blueprint for using AI to prospect smarter, align your team, and generate pipeline that actually converts.

If your cold emails are falling flat, it’s probably because they sound just like everyone else’s.

In this show, Ivan Grinevich will share what he’s learned from screening over 10,000 cold emails, including the common phrases, structures, and tone that are silently killing reply rates.

You’ll learn how to avoid the biggest cold email red flags, what actually grabs attention in the inbox, and how to fix your messages using a repeatable framework.

We’ll be breaking down real email examples live, including submissions from the audience. Bring your best (or worst) and get direct feedback on how to improve.

If your cold calls feel stale, you’re not alone. Most reps are saying the same things, in the same tone, and getting the same results, voicemail or a brush-off.

In this show, Jack Frimston and Zac Thompson are flipping the script. The co-authors of Sales is Therapy and founders of We Have a Meeting will share their most creative, out-of-the-box tactics for opening calls, catching attention, and having more fun on the phones.

This isn’t another “here’s how to get past the gatekeeper” session. It’s a punch of energy, personality, and sharp ideas that make people want to stay on the phone.

Join us for a high-energy breakdown of how top cold callers own the first few seconds, play the right “character” to shift the vibe, and stand out with moves no influencer has told you to try.

This session dives deep into how to think like a researcher and then get AI to do the heavy lifting for you.

Jordan Crawford and Doug Bell will share their exact ChatGPT workflows for uncovering insights about your buyers that go way beyond job titles or industries. The kind of data points that make your outbound stand out in a crowded inbox.

It’s not about the tool itself, it’s about the thinking, the structure of your prompts, and how you turn those insights into targeted campaigns that work.

When outbound feels slow, great sellers shift their focus, not their standards.

In this show, Alex Vacca will share the exact plays he used to revive deal flow by acting on warm signals that most reps overlook.

From website visits and LinkedIn profile views to intent data and email engagement, you’ll learn how to identify signs of interest and turn them into real conversations.

You don’t need a complex tech stack to make this work. Whether you're using tools or just tracking signals manually, this session will give you proven tactics to create pipeline by engaging buyers who are already showing interest.

Most prospecting fails because it starts at the surface.

In this show, Josh Adlesberg will walk you through how to shift from generic outreach to true value selling, starting before you even book the meeting.

You’ll learn how to identify business-critical problems, connect them directly to your solution, and craft messages that show real impact, not just features.

This session is all about moving beyond “just checking in” and into messaging that resonates with the priorities your buyers care most about.

Deals don’t die in meetings, they die in the moments between them.

In this show, Brian LaManna will share how top sellers stay in control of the deal cycle by making smart, tactical plays between calls.

You’ll learn how to reignite stalled conversations, re-engage stakeholders, and keep momentum strong using tools like deal rooms, multithreading, mutual action plans, and value-packed follow-ups.

If you’ve ever had a deal slow down and weren’t sure what to do next, this session is for you.

AI doesn’t have to be overwhelming, it just has to work.

In this show, Michael Saruggia, one of the most advanced Clay and AI sales automation users out there, will walk you through the exact tools and workflows he uses to streamline his sales day.

From smarter list-building to faster messaging to workflow automation, you’ll learn how to make AI your daily co-pilot without adding complexity or fluff.

Whether you're just starting to explore AI or looking to refine your existing process, this session will give you a clear roadmap for using the right tools at the right moments to boost productivity and drive better results.

Most reps either waste time rewriting every cold email from scratch or send the same stale template over and over. Both kill reply rates.

In this show, you’ll get a proven set of cold email templates you can use right away, plus the know-how to customize them in under a minute.

Tom Alaimo will break down the exact psychology behind each template, show you where and how to add personalization, and explain how to adapt them for different outreach scenarios without losing speed.

You’ll also learn how to avoid the common traps that make templated emails feel generic or robotic, so your outreach stands out in any inbox.

Most cold calls die in the first 10 seconds,  not because of bad fit, but because they sound just like the last five.

In this show, Zak Murray and Sara Uy will show you how to stand out from the noise with creative openers, real talk tracks, and timing tactics that actually spark conversations.

You’ll learn how to earn attention fast, handle early pushback, and structure your call to build trust instead of pressure.

Whether you’re looking to break out of a calling slump or just want new material to test, this session will give you practical ideas you can try on your very next dial.

End-of-quarter (EOQ) pressure hits hard and for many reps, burnout is just beneath the surface.

In this show, Alex Kremer will share how he spots the early signs of burnout and takes back control before things spiral. He’ll walk through how to recognize what burnout looks like in real time, how to reset when you feel it creeping in, and how to build habits that help you stay focused without losing yourself in the process.

You’ll learn the small but powerful shifts that can help you reclaim your time and your energy,  like calendar boundaries, no-call mornings, team vent sessions, and routines that help you reset without checking out.

This is your permission to pause, reflect, and take back ownership of your day with strategies that actually work.

If you can’t get people to pick up the phone, it doesn’t matter how good your pitch is.

In this show, we’ll break down why connect rates stay low and what you can do about it starting today.

You’ll learn how to diagnose whether the problem is your rep, your list, or your motion, plus the specific changes that can dramatically increase your chances of reaching real decision-makers.

From timing strategies and list optimization to voicemail techniques that actually work, you’ll leave with a set of proven tactics to boost connections without burning out your team.

If your follow-ups feel like they’re disappearing into the void, it’s time to switch things up.

In this show, Charlotte Lloyd will walk you through how top sellers use timely, personalized follow-up tactics across email, LinkedIn, video, and voice notes to keep deals moving forward.

You'll learn how to match your follow-up strategy to the buyer’s stage, vary your message without sounding robotic, and build momentum without chasing endlessly.

This isn’t about sending “just checking in” emails, it’s about building a smarter, multi-channel system that actually earns replies and drives progress.

Prospecting looks different in 2025 but the fundamentals still matter.

In this Sell Better session, you’ll learn exactly which prospecting tactics are still driving results today, which outdated approaches to drop, and how to use AI to work faster without losing the human touch.

We’ll cover what’s working across cold calling, multi-channel outreach, and targeted personalization, then show you how to pair those tactics with AI tools that speed up research, surface insights, and help you create more relevant messaging.

You’ll leave knowing how to build a modern prospecting workflow that saves time, keeps your outreach fresh, and helps you connect with more buyers without relying on overused templates or outdated playbooks.

Cold calling isn’t dead. But if you’re still doing it like it’s 2015, your results will be.

In this show, Ronan Pessar and Ryan Reisert will break down what’s broken with traditional cold calling and what top reps are doing differently to break through.

You’ll learn how to open calls with trust, not pressure, navigate one-word answers without panic, and reverse-engineer your daily activity to consistently generate real conversations that convert.

This is about more than tactics. It’s about rewiring your habits to compete in a sales environment where every channel is crowded and attention is hard to earn.

Using AI for optimizing cold emails can be beneficial if you know how to do it right.

Join Aaron Reeves as he shares the exact prompts, frameworks, and QA tips he uses to speed up research, build sequences in minutes, and keep every cold email personal.

You’ll see real examples you can copy, learn how to avoid the “AI feel” that kills replies, and leave with ready-to-use workflows you can plug into your process the same day.