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What if there was a cold calling technique that could dramatically increase your chances of getting a "yes"?

Watch Troy Barter as he breaks down the powerful "option close" strategy. Learn why being more assumptive with prospects leads to better results and how to implement this proven technique without feeling manipulative.

He showed you exactly how to execute the option close in your own sales conversations, with real examples and practical applications.

Want to know what it takes to close a million-dollar deal?

Join Morgan Shelly as she reveals how she landed her biggest win yet. Learn the strategies that worked, from initial outreach to final close, including the critical role of pre-call planning, stakeholder management, and competitive positioning.

She will give you a behind-the-scenes look at enterprise deal strategy, from finding the right accounts to securing seven-figure wins.

Are your cold emails getting lost in crowded inboxes?

Join Florin Tatulea as he exposes the most common mistakes that are hurting your response rates. From meaningless personalization to follow-up failures, learn what's actually working in 2025 — and what's sending your emails straight to trash.

He’ll also show you how to transform generic templates into compelling messages that get responses, with real examples and rewrites of actual cold emails.

AI is everywhere in sales—but how much of it is actually moving the needle?

Join us as we break down what’s hype vs. reality when it comes to AI-powered sales. We’ll cut through the noise and show you which AI tools are making a real impact on revenue, how top teams are leveraging automation without losing the human touch, and where AI fits into your workflow right now.

You’ll walk away with a clear understanding of how to use AI to prospect smarter, close deals faster, and stay ahead of the curve—without sounding like a robot.

Want to know how some reps hit 200% quota while others struggle to get responses?

Join Aaron Reeves, Founder of Outbound OS, as he reveals the solid frameworks of his outbound playbook. It’s the comprehensive blueprint any seller can use to craft messages that convert across calls, emails, and LinkedIn.

He’ll deliver practical scripts and strategies that help you stand out in crowded inboxes and consistently book more meetings.

Every day thousands of AI prompts and best practices are shared online for sales reps.

Heather Murray is an AI expert training some of the top global sales teams on how to best utilize AI tools and prompts. So in this show, she’ll share the prompts that actually matter so you can write better messaging and be more productive in your day-to-day.

You’ll walk away with clear action steps and real-world prompts that you can start using today.

Want to know how top performers consistently generate pipeline?

Join Brian LaManna, founder of Closed Won and outbound expert from Gong, as he reveals his proven approach to outbound excellence. Learn how to properly structure your account lists, develop effective sequencing strategies, and craft manual emails that get responses.

We will unpack the methodologies that have made Brian one of the most valuable resources for sales professionals, giving you practical tactics you can implement immediately.

Tired of the same old prospecting methods everyone else is using?

Join Sergei Alievsky as he reveals 5 tested but unconventional strategies that cut through the noise. From "The Billboard" to "The Cookie Drop-off," learn creative approaches that grab attention and generate responses across any channel.

He will show exactly how to implement these unique tactics, with real examples of responses they've generated and practical advice on making time for creative prospecting in your routine.

It’s time to make Q2 your best quarter yet.

Join Gabrielle Blackwell to discover how she turned a struggling quarter into making 190%+ of quota. Learn how to identify what's working, eliminate time-wasters, and implement the strategic shifts that drive results.

She’ll share practical strategies for avoiding the most common Q2 pitfalls, from false starts to stagnation cycles, while giving you a framework to leverage top performers' insights for your own success.

Tired of getting ignored every time you reach out to a prospect?

Join creativity master, Dale Dupree, as he reveals how creative direct mail can cut through digital fatigue and grab attention. From crumpled-up letters to burner phones, learn how physical touchpoints create memorable experiences that prospects actually respond to.

He will deliver practical strategies for using direct mail to stand out in an increasingly digital world, backed by real success stories and creative approaches you can implement immediately.

Want to see your cold emails jump from the ignored pile to the irresistible pile?

Join cold email experts, Lydia Hutchison and Seth List, for a live review session where they'll analyze and rewrite real cold emails. Watch as they break down what's working (and what's not) in subject lines, hooks, and CTAs.

Submit your cold email to events@bettermedia.xyz and get practical techniques for crafting emails that grab attention, maintain interest, and drive action.

Ever wonder what prospecting looks like when top performers do it?

Join Elmer Lopez and Chelsea Rickman as they prospect live, sharing their screens and walking through their complete process from research to outreach.

Watch how they choose targets, craft messages across multiple channels, and develop follow-up strategies that get responses.

Sales is a numbers game—99 no’s for every yes.

But too many reps overlook a goldmine: the 99 leads they’ve already worked.

In this show, experts Jack Doheny and Joel Graber will reveal how to maximize every lead through strategic nurture campaigns, helping you engage prospects at the right time and turn missed opportunities into wins.

Ready to make cold calls that actually convert?

Join Sophie Allen as she reveals her battle-tested cold calling checklist and key realizations from the trenches. Learn how to structure your calling blocks, craft openers that work with your personality, and handle common objections like "I'm not the right person."

She’ll deliver practical strategies for making cold calling a productive and confident part of your prospecting mix.

Want to turn LinkedIn into your most effective prospecting channel?

Tune in as Olga Bondareva, Founder of ModumUp, reveals what's actually working on LinkedIn in 2025. Learn how to use strategic icebreakers that double response rates, create follow-up messages that add genuine value, and leverage AI tools to personalize at scale.

She’ll give you practical messaging strategies that help you stand out in an increasingly crowded platform.

Want to know why your messaging falls flat? Join Jed Mahrle and Kyle Vamvouris as they reveal how to analyze your Q1 outreach and make targeted improvements for Q2.

Learn the benchmarks that matter (like a 40% open rate, 4% reply rate), understand what to test when you're below standards, and develop a systematic approach to messaging optimization.

They’ll give you a data-driven framework for diagnosing and fixing issues across your entire outbound funnel.

70%+ of sales professionals who use AI at least once a week report:

✅ Shorter deal cycles
✅ Larger deal sizes
✅ Improved win rates

Want to see what tools and techniques these top reps are using to get these results?

Join our show as we share our screen and show you how to use AI the right way to help improve your sales process.

If you are giving discounts too easily when negotiating, then you should join negotiation experts, Sarah Brazier and Armand Farrokh, as they reveal how top performers maintain value during high-stakes deals.

Learn why your first reaction to discount requests matters, how to get the full ask before negotiating, and techniques for creating options that win deals without sacrificing margin.

They’ll give you practical strategies for negotiating with confidence and closing deals in one clean cut.