Lean team, rising targets, more tools than time to use them. We bring you the real fixes operators have already shipped, so you can put them to work and build an engine that scales. Show up with the problem. Leave with the fix that pays for itself.
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Previous show replays.
Turn your ideal customer profile (ICP) from a Google Doc into a GTM system that marketing, sales, and AI agents can all run on.
This live build takes those prompts and turns them into an agent: it pulls its own inputs from a calendar invite or account name, chains the prompts, and has the prep waiting before the meeting starts.
A live build turning the 4-part relevance check into an automated research agent for prospecting and cold outbound.
Closing the loop on your GTM system: why attribution isn't enough and how to build a feedback loop that makes every next motion smarter.
Three. Two. One. Let's build...From inside the GTM lab, Heath Barnett is wiring up smarter revenue systems, turning buyer signals into pipeline, and putting AI to work where it actually drives growth, not where it looks good on a slide.
He has done the real thing: co-founded a company, scaled Uber and Airwallex, rebuilt Notch and Mixmax. Now he builds the engine in the open and shows you the wiring.
No theory. No fluff. Just what is working, what broke, and the receipts.
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