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Live Show Series · Free

Build Better: Your Go To GTM Series

Lean team, rising targets, more tools than time to use them. We bring you the real fixes operators have already shipped, so you can put them to work and build an engine that scales. Show up with the problem. Leave with the fix that pays for itself.

THE SERIES ARC Debate · Steal · Build SELL BETTER × BUILT GTM DEBATE the problem 01 02 STEAL the solution 03 BUILD it yourself
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Upcoming Shows

Register once below and you're set for every date.

Build Better: The AI-Native GTM Playbook - Build, Buy, Keep

July 22, 2026

Skip the GTM Engineer hire and run the four-move workflow lean GTM teams use to fix their costliest process this quarter.

Build Better: Here's How to Stop Getting Generic AI Output

August 5, 2026

GTM context repo: why the context you feed your AI tools, not the tools themselves, is the real leverage in AI-era go-to-market.

Register for the whole series

Register for the whole series

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Your Series Host

Heath Barnett
Founder
Built GTM

Three. Two. One. Let's build...From inside the GTM lab, Heath Barnett is wiring up smarter revenue systems, turning buyer signals into pipeline, and putting AI to work where it actually drives growth, not where it looks good on a slide.

He has done the real thing: co-founded a company, scaled Uber and Airwallex, rebuilt Notch and Mixmax. Now he builds the engine in the open and shows you the wiring.

No theory. No fluff. Just what is working, what broke, and the receipts.‍

Meet the Series Speakers

Elina Papernaya
Head of GTM
Alta