Michael Hanson

Michael “Mikey” Hanson is the CEO of Growth Genie and a globally-minded B2B sales leader dedicated to transforming the way we sell. Based in London—with professional roots spanning Medellin, Madrid, Berlin, and Johannesburg—Mikey blends global experience with a mission-driven approach to sales.

Through his daily B2B growth tips and weekly “Beautiful News Tuesday” posts, Mikey challenges outdated sales norms, offering a fresh perspective rooted in authenticity and connection. At Growth Genie, he leads with the COSMIC framework—a strategic methodology designed to help sales teams build emotionally resonant, customer-centric outreach that drives real results. Whether it’s through personalized coaching, building sales playbooks, or training on discovery and demo techniques, Mikey is passionate about fixing what’s broken in sales and creating a new standard built on empathy, purpose, and performance.