Mor Assouline

Mor is the Founder of Demo to Close, where he specializes in training and coaching SMB Account Executives and SaaS companies to sell better and close larger deals. With a wealth of experience as a two-time VP of Sales, Mor has helped transform startups from the ground up, taking one from $0 ARR to nearly $10M ARR in just four years and another from $1.5M to approximately $4.6M ARR in just 18 months. His journey to success wasn't always linear—after quitting his first sales job within the hour, Mor faced years of self-doubt and avoided sales entirely. However, he ultimately overcame these challenges, rediscovered his confidence, and has since become a sought-after expert in building repeatable systems and playbooks that help sales teams achieve remarkable success.

Now, Mor is dedicated to helping SMB AEs and teams unlock their potential, make six figures, and earn promotions by equipping them with the skills and strategies necessary for success. His passion for sales and coaching stems from his own experience of overcoming early setbacks, and he believes in empowering others to achieve what he once thought was unattainable. Mor’s systems and methodologies are designed to help sales professionals scale their careers while developing the habits and confidence to excel in a competitive landscape.