Will Aitken

Will is a Sales Trainer, Keynote Speaker, Author, and Co-host of the "Sell Better" podcast, known for his unique blend of humor and sales expertise. Born in Milton Keynes, UK, and having lived in places like Sydney and Charlottetown, PEI, Will’s journey has led him to become a top performer in SaaS sales. His passion for content creation started with a TikTok video in 2021, quickly growing his influence in the industry.

Will’s expertise spans new business development, account management, cold calling, sales proposals, and marketing. He’s also a skilled recruiter and headhunter, with a focus on building strong sales teams and providing impactful training. Whether it’s through speaking engagements, book writing, or sales coaching, Will continues to blend humor with actionable sales advice, helping teams reach their full potential.