3 Cold Outreach Tactics Every Rep Needs

Most cold outreach gets ignored, but it doesn’t have to. With the right strategies, reps can turn missed connections into real conversations that build pipeline.

In this Sell Better session, Brian Lamanna will share three proven approaches every SDR and AE should have in their toolkit: leveraging warm introductions through TeamLinks, writing cold emails that actually earn replies, and handling objections with confidence instead of backing down.

This isn’t theory,  it’s a practical, step-by-step playbook you can start using immediately to boost response rates and keep doors open.

Whether you’re looking to sharpen your prospecting skills or help your team get more conversations started, this session will give you the tools to make it happen.

What You'll Learn:

• How to use TeamLinks and internal connections to secure warm intros
• A repeatable cold email framework that drives higher reply rates
• Tactics to reframe objections and keep outreach conversations alive