5 Campaigns You Can Launch Today With Buyer Intent Data

Intent data can be a game-changer, but only if you know how to activate it. If leveraging intent data is not a core tenet of your go-to-market strategy, you’re leaving revenue on the table.

In this Market Better session, we’re teaming up with Amy Humphrey and  Maura Cantoni from ZoomInfo to break down five high-performing campaigns you can build and launch right now using real-time intent signals. From reactivating cold leads to accelerating open deals, these are the fast-win plays that move pipeline forward.

We’ll show you how to identify in-market accounts, prioritize buying signals, and collaborate with sales while engagement is still hot.

Most marketers are sitting on valuable buying signals and doing nothing with them. This session will show you how to reach in-market buyers before the competition.

What You'll Learn:

• How to identify which intent signals mean it’s time to take action
• Five intent-driven campaigns built for different stages of the funnel
• How to operationalize intent by aligning with your sales team’s follow-up