Build Better: Build the Signal Library, Then Wire the Motion

Everyone can capture intent now. You've got the signals, the hot-accounts dashboard, and a Slack channel nobody acts on fast enough. The pipeline leaks in the gap between knowing and acting.

Usually two things are broken. The signals aren't defined, so a 150-day-old funding round scores the same as a fresh one. And the motion isn't wired, so a hot signal never turns into a booked meeting.

This session fixes both. First you build the signal library: what to detect, how to score it against fit, how fast it decays, and which signals count for more together. Then you wire one signal into a motion, start to finish, and see where an AI agent helps and where a simple workflow wins.

You'll walk away able to spot where your pipeline is leaking and name the one motion to wire first.

What You'll Learn:

• How to build a signal library with detection, fit scoring, decay, and combinations
• How to wire one signal to a motion that fires while intent is hot
• Where an AI agent earns its seat and where a workflow wins