Cold Outreach That Converts: The GAP Prospecting Framework

Your outreach isn't failing because of bad timing or low volume. It's failing because it's built around your product, not your buyer's problem.

Keenan and Will Aitken are bringing the core methodology from their book GAP Prospecting to a live walkthrough, breaking down exactly why product-led outreach falls flat and what to do instead.

You'll see how to build cold emails and cold calls around real business problems, so your message hits differently.

Walk away with a framework you can apply to your next sequence, your next dial, and every prospect conversation after that.

What You'll Learn:

• Why most prospecting fails today and the mindset shift that fixes it
• The two jobs every cold outreach has to do before a prospect will ever agree to meet
• How to apply GAP Prospecting so you earn more replies and better conversations