Effective Cold Outreach: Single-Channel or Multi-Channel?

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Show notes

Is multi-channel outreach a waste of time?

Jordan Crawford and Chris Herring have a controversial answer.

Watch them join Maria Bross to convince her of the case for single-channel outreach.

They also cover a simple process you can follow to quickly determine your highest-converting channel and book more meetings.

What You'll Learn:
  • Why the traditional outreach model isn’t working
  • A case for the single-channel approach
  • How to find your most scalable channel


Maria Bross
Maria Bross
Maria Bross
Sales Enablement Manager
Inside Real Estate
Jordan Crawford
Jordan Crawford
Jordan Crawford
Chris Herring
Chris Herring
Chris Herring
Sr. Director of Growth & Partnerships