How to Build an Effective Sales Playbook: Strategies and Best Practices

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Show notes

You don’t have to sell from scratch every time you pursue an opportunity.

Instead, you can build a playbook that helps you stay on track, overcome challenges, and handle any event the right way.

If you’ve never built a playbook before - or if you want to seriously upgrade what you already have - then this live show on top-level playbook construction is for you.

What You'll Learn:
  • How to use a simple but proven foundation for your playbook
  • Essential plays every playbook should contain (and when to use them)
  • How to be flexible so you can overcome any obstacle that comes your way


James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Melanie Fellay
Melanie Fellay
Melanie Fellay