How to Use Prospect's Pain Points to Nail Your Cold Outreach

Most would agree, there’s always room for growth in making our outreach strategies stronger.

Expert GTM analyst, Morgan Smith, joined us to reveal the “hidden skillset” that’s changing the game in outreach messaging, and to show us some of the finer points of strategic market segmentation.

Walk away with strategies to create stronger messaging and ensure your value proposition targets your potential customer’s pain points more effectively.

What You'll Learn:

• How to identify the best markets to target
• Ways to find key pain points to use in your value proposition
• How to tailor your messaging to diverse audience segments