Live & Unfiltered: The Cold Call Clinic

A cold call doesn't fail in the pitch. It fails in the first ten seconds, before the pitch even starts.

This is a live, unscripted cold call clinic. A real attendee volunteers to cold call on air, working against a real, skeptical reaction instead of a friendly practice partner.

The show breaks down what happens in the opening seconds of the call, walks a live objection through the ACERS framework (accept, clarify, explore, redirect, summarize), and shows what separates a soft close from a real ask.

Walk away able to run a cold call using ACERS instead of freezing or arguing when a prospect pushes back.

What You'll Learn:

• How to open a cold call so the prospect doesn't hang up in ten seconds
• Work through a live objection using the ACERS framework
• Ask for next steps without giving the prospect an easy out