Objection Roulette: Turn EOY Pushbacks Into Q1 Pipeline

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Show notes

"Circle back in January" isn't a no. It's a timing reflex from a tired buyer with a locked budget, and it's the easiest way to get you off the phone before the holidays.

So we're spinning the wheel. Nia Secker handles each end-of-year objection live in 60 to 90 seconds, including a wild card pulled straight from the chat. Bring your worst one.

Between spins, Nia replays the tape: what she acknowledged first, the question that turned the objection into a conversation, and how to tell a real objection from a holiday brush-off. Then we close on locking dated next steps and building your January follow-up plan before Q1 starts cold.

You'll leave ready to turn "let's talk in January" into a meeting on the calendar, not another name to cold call in 2027.

What You'll Learn:

  • How to answer the EOY brush-offs, from "circle back" to "budget's frozen"
  • Ways to tell a real objection from a holiday brush-off
  • Strategies to lock a dated next step and build your January follow-up plan now

Speakers

Will Aitken
Will Aitken
Will Aitken
Founder
Will Aitken
Nia Secker
Nia Secker
Nia Secker
SDR Manager & B2C Lead
MySalesCoach

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