The 3 Objections Every Seller Dreads (and How to Handle Them)

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Show notes

Objections can derail a deal, which is why sellers need to know how to identify the objection and defuse the defense.

In this episode, we will give you the three most problematic objections and how to overcome them.

What You'll Learn:
  • The difference between “soft” and “hard” objections and how to handle them
  • Tactics to deal with real objections that actually matter (not the brush-offs)
  • How to deal with mid-funnel objections after initial contact and interest in a demo or discovery call


James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Morgan Buchanan
Morgan Buchanan
Morgan Buchanan
Account Executive - SMB