The Account Scoring Guide: A Proven Framework to Prioritize Pipeline
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Show notes
Great campaigns don’t matter if you’re targeting the wrong accounts. That’s why high-performing teams are investing in smarter scoring models that help them focus their time where it counts.
Carl Koussan-Price, SVP of Marketing at ZoomInfo and Alyssa Hatch, Manager, Business Intelligence at ZoomInfo, are joining this Market Better session to dig into how to build a scalable, data-driven account scoring system using the three signals that matter most, firmographics, intent, and engagement.
You’ll learn how to bring these data points together to surface accounts that are most likely to convert, and how to make that scoring model actionable for your entire go-to-market team.
If your pipeline feels stuck or your team is chasing the wrong leads, this is the reset you’ve been looking for.
What You'll Learn:
- Which signals to prioritize across firmographics, intent, and engagement
- How to assign weights that reflect your ICP and sales process
- How to turn your scoring model into an operational workflow your team can act on
Speakers
Get actionable takeaways for you to immediately incorporate into your sales flow.
Upcoming
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