The Modern Playbook for Signal-Based Prospecting

When pipeline feels quiet, the best reps don’t send more cold emails, they start paying attention to buying signals.

Alex Vacca will pull back the curtain on how his team rebuilt outbound by spotting and acting on warm intent, things like website visits, profile views, content engagement, and trigger-based campaigns.

You’ll see real examples of the five plays Alex runs to turn passive interest into active pipeline, complete with live walkthroughs inside the tools he uses.

Whether you have access to premium intent platforms or just rely on native signals from LinkedIn and your CRM, this session will show you how to prioritize the right activity, personalize fast, and automate without losing your human touch.

What You'll Learn:

• The 5 signal-based plays that consistently drive new conversations
• How to build campaigns around website visits, engagement, and triggers
• How to automate and personalize outreach for every signal type