Top Questions You Should Be Asking in Every Cold Call

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Show notes

How do you know the cold call you’re on will lead to a legit opportunity - and not a waste of time?

It all comes down to asking the right questions, and sometimes, those questions are looking to disqualify as much as qualify.

In this show, Rod from ZoomInfo breaks down questions that indicate legit opportunities and when you should DQ the prospect. You’ll also get persona-specific questions that could make or break your win rate.

What You'll Learn:
  • The top questions that create genuine sales opportunities
  • Asking questions for the frontline vs above the powerline
  • The green flags that signal opportunity - and the red flags that DQ


James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Rod Baptista
Rod Baptista
Rod Baptista
Senior SDR
Gradient AI