Top Techniques for Selling to C-Suite Decision Makers

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Show notes

If you want to close big deals, you’re going to have to sell to big buyers: the people at the top with the power to say yes (or no).

But selling to power isn’t as foreboding as you think if you know what executives look for and how they like to buy. Learn their preferred structures and how to speak their language, and you’ll unlock the treasury.

What You'll Learn:
  • Learn how to identify and leverage what executives crave when they buy
  • Find out how CFOs and financial buyers make decisions
  • Get negotiation techniques that close deals at the highest levels


James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
John Barrows
John Barrows
John Barrows
Founder & CEO
JB Sales
Denise Hayman
Denise Hayman
Denise Hayman
Chief Revenue Officer
Sonrai Security