Watch Two Sales Pros Prospect Live

Selling to technical buyers is a different ball game than selling to marketing and sales pros, and requires a unique approach.

Industry experts, Rod Baptista (SaaS) and Brandon Lecoq (Cyber Security) shared their proven strategies for engaging those on the technical side of an organization. Watch and learn how to tailor your pitch, capture attention, and effectively position your offerings to capture the interest of these high-value, tech-savvy decision-makers.

Whether you're new to selling in the technical arena or looking to refine your technique, gain practical insights and actionable tactics to enhance your sales game and book more meetings.

What You'll Learn:

• Key factors that influence technical buyers' decisions
• Effective prospecting strategies to grab their attention and secure meetings
• Talk tracks and email templates for engaging technical prospects