Kellen Casebeer

Kellen is the Founder of The Deal Lab, specializing in helping companies achieve Message-Market-Fit through systematic market segmentation and rapid testing of messaging. He focuses on identifying where buyers are and refining outreach strategies to drive results. By running cold outbound campaigns (phone and email), Kellen ensures companies get 10x the volume, quality, and learning compared to hiring junior sales reps.

A Smartlead Certified Partner and Clay Certified Expert, Kellen offers cost-effective solutions for businesses looking to generate stable revenue. He is passionate about supporting digital sellers and side hustlers, running free communities to provide the resources he once lacked in his career.