Richard Smith

Richard is a seasoned sales leader with a deep passion for addressing sales challenges through expert 1:1 coaching. As the co-founder and former Head of Sales for Refract (acquired by Allego in 2020), and former VP of Sales EMEA for Allego, Richard has extensive experience leading sales teams to success. He specializes in helping sales leaders navigate the chaos of the current sales landscape, where less than 40% of reps are hitting quota and win rates are on the decline.

Through his company, MySalesCoach, Richard provides tailored coaching solutions that focus on improving skills and behaviors, delivering future-proofed performance improvements for sales teams. Having coached professionals at leading companies such as HubSpot, Zoom, and Google, Richard is deeply committed to helping sales professionals reach their full potential, making a meaningful difference in their careers and lives.