Ross Rich

Ross is the CEO and co-founder of Accord, where he helps revenue leaders drive execution excellence across the customer journey, from first touch through expansion. A former sales leader at Stripe, Ross scaled the team from 3 to 300 and experienced firsthand how tough it is to maintain consistent execution as companies grow. That challenge inspired him to build Accord: a deal execution platform designed to help B and C players execute like A-players by reinforcing the right process, tools, and accountability across sales and post-sale teams.

A passionate team builder and self-proclaimed “sales nerd,” Ross is obsessed with the intersection of people, process, and performance. His leadership is shaped by his love for big ideas and deep work, and he's constantly learning from books like The Alchemist, Creativity Inc., and Man’s Search for Meaning. With hundreds of successful customers and growing, he’s on a mission to raise the bar for what great GTM execution looks like, because consistency, not heroics, is what scales.

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