4-Step Framework for Writing an Effective Cold Email

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Show notes

Jason Bay has watched cold email practices shift massively over the past 15 years.

And he’s noticed 4 fundamental elements that haven’t changed.  

Learn the 4 elements you need to include in your cold emails to increase your reply rate.

He also shares concrete examples of the 4 elements in action today.    

What You'll Learn:
  • What’s shifting in cold email best practices
  • Why you can’t cold email certain audiences
  • Tiny mistakes that can make or break email reply rates


James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Jason Bay
Jason Bay
Jason Bay
Founder & CEO
Outbound Squad