Kellen Casebeer has helped dozens of clients create high-performing cold email campaigns.
His secret is rapidly testing messaging via what he calls “mini-sequences”.
Through these mini-sequences, he and his clients quickly find the message-market fit and have seen upwards of 13%+ reply rates.
He shared the step-by-step process (with examples) he uses to do this in this show.
What You'll Learn:
- What is message-market fit and why is it so important
- How to find a message-market fit with mini-sequences
- Top outbound messaging tips for 2024