From OOO to Booked: The Cold Email Playbook
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Show notes
August isn't a dead zone for cold email, it's a different game. Buyers are half-checked-out, inboxes are piling up, and the reps who win are the ones who write for a distracted reader instead of blasting the same sequences into the void.
Margaret Sikora and Nick Palasz will break down exactly how to adjust your emails and your cadence for the summer months.
You'll see how to write shorter, lower-friction emails built for a three-second skim, how to mine out-of-office replies for return dates, backup contacts, and org intel instead of treating them as dead ends, and how to time your strongest touch for the week a buyer is back at their desk.
Walk away with an August playbook that keeps your pipeline moving while everyone else goes quiet.
What You'll Learn:
- How to rewrite a bloated cold email into a low-friction August version
- Ways to mine OOO auto-replies for return dates, backup contacts, and org intel
- How to time your strongest touch for the back-to-desk window



