How to Get a Prospect's Real Budget Range

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Show notes

Asking a prospect for their budget almost never gets you a straight answer. It gets you a stall, a vague range, or a flat 'we haven't figured that out yet.'

We will break down how to get a real number without ever asking for one directly.

You'll get the exact sequence for opening with impact and cost-of-inaction questions before money comes up, the anchoring language that gets a prospect to react to a range, and the proxy questions (team size, tool stack, headcount) that reveal budget indirectly.

Plus the follow-up phrasing for when a prospect deflects, lowballs, or says they haven't allocated for it yet. Walk away with a verbatim script for surfacing a prospect's real budget range without ever asking what their budget is.

What You'll Learn:

  • The exact question sequence to anchor budget before naming a number
  • Proxy questions that reveal budget through team size and tool stack
  • Fallback phrasing for when a prospect still won't commit to a number

Speakers

James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Morgan Shelly Erazo
Morgan Shelly Erazo
Morgan Shelly Erazo
Content Creator
Citrine

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